MKT 411 - E-Commerce and Internet Marketing
3 semester hours
The Internet is rapidly expanding as a commercial medium used by
marketing professionals to further organizational goals. This course
examines the commercial use of the Internet and analyzes this use in
the context of marketing strategy, consumer behavior, advertising,
customer service and other business concerns. The course focuses on
those activities and strategies that make Internet marketing
different from, and more than, developing Web pages. Topics include:
the development of effective communications strategies, selling
strategies, Web site development approaches, content strategies,
privacy, security, legal issues, political issues, social
implications and ethical concerns.
Prerequisites: MIS 260,
MKT 301 and Junior standing
