MKT 411 - E-Commerce and Internet Marketing

3 semester hours

The Internet is rapidly expanding as a commercial medium used by marketing professionals to further organizational goals. This course examines the commercial use of the Internet and analyzes this use in the context of marketing strategy, consumer behavior, advertising, customer service and other business concerns. The course focuses on those activities and strategies that make Internet marketing different from, and more than, developing Web pages. Topics include: the development of effective communications strategies, selling strategies, Web site development approaches, content strategies, privacy, security, legal issues, political issues, social implications and ethical concerns.
Prerequisites: MIS 260, MKT 301 and Junior standing

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