Spring 2007

MKT 315 Advertising and Integrated Marketing Communications

A Web video for Candlewood Marketing Corp. Students are developing the creative concept for the video, storyboarding and scripting it, and producing and editing it. The video is intended to bring the company's Web site into the Web 2.0 era. This is a competitive project: six teams of students are competing to see which one's video will be selected by Candlewood.

MKT 395 Advanced Advertising and Integrated Marketing Communications

Students conducted several market studies for a local agency, Leverage Marketing, including studying current practices to market to multicultural groups in the U. S.

MKT 411 E-Commerce and Internet Marketing

Students are conducting a website analysis and conducting research on potential target markets.  Students will make recommendations for web marketing strategies and website improvements.

MKT 490 Marketing Management:  Analysis, Planning and Implementation

Students in this capstone course are collaborating with students from SIAS university in China to develop a comprehensive marketing plan for the Yutong Bus company.  This project is part a ongoing relationship between the Ancell School and SIAS University.

Archive of Previous Projects Coming Soon