Fall 2008 / Spring 2009

MKT 490 Marketing Management:  Analysis, Planning and Implementation

MKT 509 Fundamentals of Marketing Management

MKT 534 Strategic Marketing Management

Students worked in international collaborations with Loyola College, Chennai, India. All classes investigated real issues real-time for a large multinational company (Staples, Inc.)  relating to doing business in a culturally rich and diverse consumer retail market - India. Several of these classes SKYPED with Staples in China (liaison involved in both the Indian and China markets).

MKT 315 Advertising and Integrated Marketing Communications

Students developed an IMC plan for the Brookfield Cultural Center.

MKT 411 E-Commerce and Internet Marketing

Students developed online social networking strategies and tactics for United Way of Western Connecticut

Spring 2008

MKT 490 Marketing Management:  Analysis, Planning and Implementation

Students in this capstone course collaborated with students from SIAS university in China to explore the office products market in China for client organization Staples.

MKT 315 Advertising and Integrated Marketing Communications

Students developed an IMC plan for Ourlivingtree.com a company that records family trees and family histories in digital formats.

MKT 411 E-Commerce and Internet Marketing

Websites and company competitors were analyzed for two regional companies, Starstruck and Phoenix Products.  Starstruck sells licensed sports apparel and Phoenix Product developed Pediclear, a disinfectant for foot spas.

Fall 2007

MKT 490 Marketing Management:  Analysis, Planning and Implementation

Students in this course worked with Q-Products, a company owned by a marketing alumnus.  The students provided recommendations for this rapidly expanding business.

MKT 534 Strategic Marketing Management

Students in this MBA course provided Staples with recommendations on expansion into Chinese market segments.

Spring 2007

MKT 315 Advertising and Integrated Marketing Communications

A Web video for Candlewood Marketing Corp. Students are developing the creative concept for the video, storyboarding and scripting it, and producing and editing it. The video is intended to bring the company's Web site into the Web 2.0 era. This is a competitive project: six teams of students are competing to see which one's video will be selected by Candlewood.

MKT 395 Advanced Advertising and Integrated Marketing Communications

Students conducted several market studies for a local agency, Leverage Marketing, including studying current practices to market to multicultural groups in the U. S.

MKT 411 E-Commerce and Internet Marketing

Students are conducting a website analysis and conducting research on potential target markets.  Students will make recommendations for web marketing strategies and website improvements.

MKT 490 Marketing Management:  Analysis, Planning and Implementation

Students in this capstone course are collaborating with students from SIAS university in China to develop a comprehensive marketing plan for the Yutong Bus company.  This project is part a ongoing relationship between the Ancell School and SIAS University.