John Cronin, Ph.D.

Professor of Marketing
Specializations: Advertising, Sales Promotion, Direct Marketing, Retailing, Health Care Marketing


Dr. John J Cronin holds a B. S. degree in mechanical engineering from Northeastern University, an M.B.A. from Indiana University, and a Ph.D. in Marketing Communication from the University of Connecticut.  After serving in the U. S. Army Corps of Engineers in the 1960’s, he held managerial positions in finance and marketing at the Doubleday publishing company in the 1970’s. He operated his own company, a direct marketing retailer of home furnishings, in the 1980’s. He came to Western in 1990, where he teaches advertising and direct/interactive marketing in the undergraduate program, and also teaches managerial communication in the graduate program.


Dr. Cronin’s recent scholarly activity include winning the 2008 “best paper” award at the Research Summit annual conference of the Direct Marketing Education Foundation, and publishing a paper in the Journal of Marketing Education in 2009.

In response to the question, what is he most proud of in his career, he mentioned his family, learning to surf at Waikiki Beach, and having traveled around the world twice, once in each direction. He invites anyone interested in the marketing program at the Ancell School to contact him; can be reached at croninj@wcsu.edu.


Dr. Cronin's links:

You might find my blog interesting: http://theoldprofessorsblog.blogspot.com/

Feel free to leave a comment on any of my entries.


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Office: WS 206

Office Hours

Mon 12:45 - 1:30
Weds 12:45 - 1:30
Thurs 10:30 - 2:00
or by appointment

E-mail: croninj@wcsu.edu

Telephone: (203) 837-8775

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