Welcome to the Ancell Marketing Department
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Our Collegiate Chapter of the American Marketing Association is in the Top 10% of all AMA Chapters  Marketing Club Members Receiving Chapter Awards at the 2011 AMA International Collegiate Conference in New Orleans |
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 Students in Dr. Koza's capstone marketing course present their plan for entering the Chinese office supply market in a 3-way teleconference (inset) with corporate client Staples and our partner university in China. Projects with real organizations are integrated into many of our courses to enhance learning. Click to read more |
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Department Overview The marketing curriculum provides students with a sound understanding of the marketing function and its critical role in the success of organizations in globally competitive environments. Students learn analytical and communicative skills needed to succeed in brand management, marketing research, advertising management, and other fields within marketing. The skills and techniques of marketing management are also stressed. The program builds on knowledge from the arts and sciences and other business courses. Students are exposed to a variety of teaching methods including computer applications, case studies, group projects and experiential exercises. |
Department Mission The marketing department's primary mission is to prepare students to be contributing members of organizations by providing an education focusing on the marketing function. We are dedicated to developing in our students problem-solving abilities that are firmly grounded in the arts and sciences and other business areas. We emphasize a personalized approach to education and promote the development of self-worth in our students. Our students will have an understanding of and appreciation for the global business environment and the social implications of business actions. We also recognize that specific technical skills are necessary to prepare students for entry into the work force; therefore, our department will maintain an approach to education that is consistent with existing technologies and methods. |
