Marketing Faculty
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John Cronin, Ph.D.
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Marketing Faculty Background In addition to strong academic credentials, the marketing faculty has applied business experience in Advertising, Marketing Research, Sales Management, Product Development and Upper Management. Our average applied experience in business exceeds 20 years. |
Marketing Department Focus Teaching is our major focus. All Marketing courses are currently taught by our faculty, we use no teaching assistants. Students evaluate our quality of teaching as high. Last semester more than 90% of our students reported that the quality of instruction in our classes was high. |
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Adjunct Faculty In addition to our full-time faculty, several highly qualified marketing professionals teach in our program. These professionals have been upper-level managers in a variety of industries. They also hold advanced degrees in business. Our current adjuncts include:
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Professional Development Our faculty are all involved in continual professional development. Members of the department have published in several professional journals such as the Journal of Advertising Research, Journal of Retailing, Journal of Product and Brand Management and the Journal of Product Innovation Management. Members of our faculty have written books and book chapters. We also present papers at international conferences and attend professional seminars.
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