Marketing Department Programs
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The Marketing Department offers a major and minor in Marketing and a unique specialization in Interactive Marketing. Both the Bachelor of Business Administration (BBA) Marketing major and the BBA Marketing major with the Interactive Marketing option require 24 credits of upper level marketing courses. |
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Courses in the BBA Marketing Major include:
Select Two Elective Courses
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BBA Marketing Major with the Interactive Marketing Option �This option was originally developed in collaboration with a board of industry experts and the Direct Marketing Educational Foundation. �Additional scholarships are available for students in the option. The Interactive Marketing option prepares students for entry level positions in traditional direct marketing and e-marketing / internet marketing. Required Marketing Courses in the
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Important elements of our courses include:
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Cooperative Education and Internships Areas: Advertising, Sales, Marketing
Research, Promotion Contact Western's Career Development Center for more information about internships (co-ops.) http://www.wcsu.edu/cdc/ |
