Award Winning WCSU Marketing Graduate Profile

Alycia Hamilton is Associate Director, Account Management with G2 Interactive a WPP Company and has been assigned to Proctor & Gamble COVERGIRL Cosmetics.

During this time Alycia has been recognized by Proctor & Gamble for the following COVERGIRL campaigns:

• Best Innovative Way to Create an Audience, MyCOVERGIRL Engagement Program, NA in 2011

• Best Brand Experience at Moment of Truth - COVERGIRL.com Redesign, NA in 2011

• Outlast Lipstain earned Best Digital Campaign in North America 2009

• Makeup Mirror idea earned runner up award for Best Idea Award in 2008

• Bronze Award for Best Engagement for Every Woman is a Queen in 2007

Alycia also has been awarded for her following work on COVERGIRL:

• 2009 Communicator Awards

• Award of Excellence in Beauty and Cosmetics

• 2008 W3 Award’s Gold Award

• 2008 Web Marketing Association Web Award for Outstanding Website

• 2008 Communicator Award of Excellence in Beauty and Cosmetics

• 2008 Webby Award Nominee in Beauty and Cosmetics,

• 2010 Beauty and Grooming Best Digital Innovations Award – Mobile Innovations

Before Alycia joined G2 Interactive, she worked for Fosina Marketing Group as Account Manager at Kraft Foods, Inc. for Gevalia Coffee. Alycia has a Bachelor’s degree in Direct Interactive Marketing from Western Connecticut State University. Alycia can be reached via email at alyciarhamilton@gmail.com.

See "News" and "Students"  for more information about our students.

What is Marketing?

Marketing is an exciting and diverse function of a business or not-for-profit organization. Advertising, retailing, wholesaling, personal selling, public relations, marketing research, product development and product management are all components of Marketing. Most of what consumers know about products is communicated to them by an organization's Marketing department.

In 2007 the American Marketing Association defined marketing as:

"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. "

Marketing Activities Include:

• Identifying customer needs
• Designing goods and services that meet those needs
• Communicating information about those goods and services to prospective buyers
• Making the goods and services available at the times and places that meet customers' needs
• Pricing goods and services to reflect costs, competition, and customer's ability to buy
  Providing the necessary service and follow-up to ensure customer satisfaction after the purchase.
• Also see our "Careers Section"

Source: J.P. Guiltinan and G.W. Paul, Marketing Management, 5th edition, (New York: McGraw-Hill, 1994), pp.5-6.

Why Study Marketing at the Ancell School of Business?

• Students are our first and most important priority.
• Our faculty is dedicated to undergraduate teaching rather than theoretical research.
• We are located near many major corporations such as IBM, General Electric, Kraft Foods, Pepsico, etc., that provide many opportunities for cooperative education experiences, internships and course projects which may lead to employment after graduation.
• Unlike some larger schools, all of our courses are taught by full-time professors, not graduate assistants. Our classes are relatively small (usually fewer than 25 students) which allows more interaction and personal help from instructors.
• Our department is closely linked to the business community through our Advisory Board and national professional organizations.
• Our faculty have extensive business experience in addition to the highest academic credentials.
• The atmosphere allows our students develop lasting relationships with each other and the faculty.
• Our students are prepared for employment opportunities and land good jobs at large and small companies.
• Our high quality educational program does not have a high price tag.
  
  
  Ancell Marketing Students network with marketing professionals.  Above, Ms. Stacey Miller, Client Manager, The Nielsen Company was a guest speaker in Dr. Oumlil's Marketing Research class.