Marketing

Ronald Drozdenko, Chair
drozdenkor@wcsu.edu
WS 301, Westside Campus
(203) 837-8776
(203) 837- 8527 (fax)

Merisa Williams, Department Secretary
williamsm@wcsu.edu
WS 401, Westside Campus
(203) 837-8342
(203) 837- 8527 (fax)

Faculty

R. Drozdenko, Chr. J. Kakalik J. Cronin
K. Koza    

Adjunct Faculty

R. Giacolone M. Jensen R. Watson

Overview

The marketing curriculum provides students with a sound understanding of the marketing function and its critical role in the success of organizations in globally competitive environments. Students learn analytical and communicative skills needed to succeed in brand management, marketing research, advertising management, and other fields within marketing. The skills and techniques of marketing management are also stressed. The program builds on knowledge from the arts and sciences and other business courses. Students are exposed to a variety of teaching methods including computer applications, case studies, group projects and experiential exercises.

Mission

The marketing department's primary mission is to prepare students to be contributing members of organizations by providing an education focusing on the marketing function. We are dedicated to developing in our students problem-solving abilities that are firmly grounded in the arts and sciences and other business areas. We emphasize a personalized approach to education and promote the development of self-worth in our students. Our students will have an understanding of and appreciation for the global business environment and the social implications of business actions. We also recognize that specific technical skills are necessary to prepare students for entry into the work force; therefore, our department will maintain an approach to education that is consistent with existing technologies and methods.

Bachelor of Business Administration in Marketing (B.B.A.)

Requirements:

  • Completion of all general education requirements (see departmental program sheet for specific requirements in several areas).
  • Completion of the business core courses as listed on page 48.
  • Completion of free electives, including physical education, to total a minimum of 122 semester hours.
  • At least 16 semester hours of free electives must be in non-business courses.
  • Completion of 24 SH in marketing as listed below:

Required Courses (18 SH):

MKT 310 Consumer Behavior: Concepts, Research Methods and Applications (Prereq: junior standing, MKT 301 and FIN 230 [or another basic statistics course] and GPA ≥ 2.3)
MKT 315 Advertising Management and Integrated Marketing Communications (Prereq: junior standing & GPA ≥ 2.3)
MKT 333 Sales Management (Prereq: junior standing, MKT 301 [or permission of instructor] & GPA ≥ 2.3)
MKT 415 Marketing Research: Methods and Applications (Prereq: senior standing, MKT 301, FIN 230 [or another basic statistics course] and GPA ≥ 2.3)
MKT 490 Marketing Management: Analysis, Planning and Implementation (Prereq: This course must be taken after all other marketing courses required for the completion of the marketing degree or concurrently with the completion of the remaining marketing courses in the marketing major. Students must also have a GPA ≥ 2.3 upon entering the course.)

Select Two Additional Elective Courses (6 SH):

MKT 322 Retailing Management (Prereq: junior standing & GPA ≥ 2.3.)
MKT 327 Direct/Interactive Marketing (Prereq: junior standing. MKT 301 & GPA ≥ 2.3.)
MKT 380 Strategic Marketing Databases (Prereq: MKT 301, MIS 260 and FIN 230 or MAT 120 [or another statistics course by permission of the instructor] & GPA ≥ 2.3.)
MKT 395 Advanced Advertising and Integrated Marketing Communications (Prereq: junior standing, MKT 315 [or another integrated marketing communications course and permission of instructor] and GPA ≥ 2.3)
MKT 398 Faculty Developed Study (Prereq: GPA ≥ 2.3)
MKT 399 Student Developed Study (Prereq: GPA ≥ 2.3)
MKT 411 E-commerce and Internet Marketing (Prereq: MIS 260, MKT 301, junior standing & GPA ≥ 2.3)
MKT 412 Product Development and Management (Prereq: junior standing, MKT 301 & GPA ≥ 2.3)
MKT 422 Global Marketing (Prereq: senior standing, MKT 301 & GPA ≥ 2.3)
MKT 455 Business Marketing (Prereq: junior standing, MKT 301 and GPA ≥ 2.3)
MKT 480 Selected Topics in Marketing (Prereq: junior standing, MKT 301 or permission of instructor and GPA ≥ 2.3)

Option in Interactive Marketing

The interactive marketing option was developed in cooperation with professional organizations and national businesses to provide career opportunities for our students in this large and growing field. Students will examine many aspects of interactive marketing including: managing creative and promotional processes, utilizing database technologies, developing and maintaining relationships with customers, and managing interactive marketing organizations in a globally and socially responsive manner. In addition to developing a knowledge of interactive marketing concepts and theory, students will gain applied experience through class projects and the required internship.

Required Courses (24 SH):

MKT 310 Consumer Behavior: Concepts, Research Methods and Applications (Prereq: junior standing, MKT 301 and FIN 230 (or another basic statistics course) & GPA ≥ 2.3)
MKT 315 Advertising Management and Integrated Marketing Communications (Prereq: junior standing & GPA ≥ 2.3)
MKT 327 Direct / Interactive Marketing (Prereq: junior standing, MKT 301 & GPA ≥ 2.3)
MKT 380 Strategic Marketing Databases (Prereq: MKT 301, MIS 260 and FIN 230 or MAT 120
[or another statistics course by permission of the instructor], & GPA ≥ 2.3)
MKT 411 E-commerce and Internet Marketing (Prereq: MIS 260, MKT 301, junior standing & GPA ≥ 2.3)
MKT 415 Marketing Research: Methods and Applications (Prereq: senior standing, MKT 301, FIN 230 [or another basic statistics course] & GPA ≥ 2.3)
MKT 490 Marketing Management: Analysis, Planning and Implementation (Prereq: This course must be taken after all other marketing courses required for the completion of the marketing degree or concurrently with the completion of the remaining marketing courses in the marketing major. Students must also have a GPA ≥ 2.3 upon entering the course.)

Recommended Course

MKT 297 Interactive Marketing Internship (Prereq: MKT 327, MKT 380, permission of department chair & GPA ≥ 2.3)

Minor in Marketing

A student may apply for the minor in marketing after the completion of 45 semester hours. Successful completion of the minor requires a GPA of 2.3 or better in all marketing courses.

Required Courses (19 SH):

MKT 301 Principles of Marketing (Prereq: sophomore standing)
MKT 310 Consumer Behavior: Concepts, Research Methods and Applications (Prereq: junior standing, MKT 301 and FIN 230 (or another basic statistics course) & GPA ≥ 2.3)

Marketing Communications Requirement:

Select one of the following two courses:

MKT 315 Advertising Management and Integrated Marketing Communications (Prereq: junior standing & GPA ≥ 2.3)
MKT 333 Sales Management (Prereq: junior standing, MKT 301 [or permission of instructor] & GPA ≥ 2.3)

Also, select three marketing electives totaling 9 semester hours. See previous section for a list of elective courses.

Note: The course not chosen to complete the marketing communications requirement may also be used as one of the three electives.

Minor in Business Administration

A non-business student may be accepted as an Ancell business minor. The student must have a 2.3 or better cumulative GPA. The courses required for completion of the minor area.

ACC 201 Financial Accounting
MKT 301 Principles of Marketing
JLA 240 Commercial Law
MGT 250 Organizational Behavior (Prereq: PSY 100)
MIS 260 Information Systems Concepts
FIN 310 Principles of Finance (Prereq: ACC 201)

Students accepted for an Ancell minor are expected to have completed all course prerequisites for the minor. An average of 2.3 in all minor courses must be maintained to fulfill the requirements of the minor.


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