The Primary objective of The CBR is to
provide applied educational experiences to students in a variety of research
areas related to business. These research areas include but are not limited
to the following: human resources, marketing, operations, finance,
accounting, business law and security, management information systems and
The Secondary objective is to establish
links among the departments of the Ancell School of Business. With an
increased emphasis on integration of business functions, the
multidisciplinary CBR will provide a mechanism for collaborative research.
Additionally, The CBR also wishes to engage faculty from other departments
in the university when appropriate research projects arise.
The Third objective is to become a
research resource for local
and regional organizations. Since the emphasis of The CBR is on applied research, outside organizations are expected to be the
primary source of
research projects. The CBR will provide
when the educational objectives of The CBR are compatible with
the research objectives of an organization.
The Fourth objective is to provide
students (and faculty) with the opportunity to use current research
technologies. These technologies may include computerized database searches,
interactive computerized survey programs, computer-based statistical
packages, and computer-based presentation programs.