Learning the Basics of Good Case Writing

Western Connecticut State University
Danbury, Connecticut
July 10th 2013
9 AM to 4:30 PM (with a break for lunch)

Western Connecticut State University (WCSU) is proud to announce an exciting case writing workshop – Learning the Basics of Good Case Writing – summer of 2013, co-sponsored with the Society for Case Research (SCR).  This conference is conveniently located on the WCSU campus in Danbury, Connecticut (66 miles from the ‘Heart’ of New York – Times Square).

Do you want to learn ‘how to’ write good case studies for classroom use, but feel overwhelmed by the prospect of writing a case study.  This workshop is for you!  Experts in case writing from SCR will work with you to understand how to begin the process of case writing to how to get your case ready for publication.

Did you know that AACSB endorses many forms of scholarly research, including learning and pedagogical research? And did you know that in an AACSB survey, over 36% of business deans stated their school emphasized learning and pedagogical research more than discipline-based scholarship?   Articles or cases with instructional materials in refereed learning-oriented journals are a form of learning and pedagogical research.  Individuals interested in exploring case writing as an alternative to traditional research are encouraged to attend.

SCR is the home to three Cabell listed, blind-refereed case journals – Business Case Journal; Journal of Critical Incidents; Journal of Case Studies (www.sfcr.org).  Cases published in these journals are available through SCR and other outlets as Pearson, McGraw Hill, Cengage, XanEdu, and EbscoHost.  Come this summer and learn the basics of good case writing from experts in the field, and have fun along the way!

Brief Overview for Learning the Basics of Good Case Writing Workshop, July 10th 2013

  1. Why Case Write?  An Introduction to Case Writing
  2. So What Is In a Good Case and Critical Incident?
  3. So What Is In a Pedagogically Sound Teaching Note?
  4. What Are the Do’s And Don’ts & Tips for Good Case Writing?
  5. How Do You Choose Between Case Styles / How Do You Secure Case Information / How Do You Choose Case Outlets For Publication? 
  6. Panel Q&A Session with Editors / Case Reviewers / Expert Case Writers from the Society for Case Research


Three of SCR’s Best Case Writers / Editors / Reviewers will be leading this case workshop:

Description: Photo Unavailable, male  Dr. Cara Peters
Professor of Marketing
Assistant Dean for Professional Development
Winthrop University, South Carolina

Description: [Karen Berger  Dr. Karen Berger
Professor of Marketing
Associate Dean and Director of Undergraduate Programs
Address: Pace University - Pleasantville Campus

Description: http://static.wix.com/media/3c7440_30b6364c089e29307267d505d375f6a9.jpg_srz_1105_600_75_22_0.50_1.20_0.00_jpg_srz  Professor Craig Davis
Assistant Professor of Advertising
E. W. Scripps School of Journalism
Ohio University

For more information on this exciting workshop, please go to www.wcsu.edu/scr or contact Dr. Karen L. Koza, Professor, Marketing Department, Western Connecticut State University, 203.837.9036, kozak@wcsu.edu .

WCSU Weather Information

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