University Publications & Design

Logos & Brand Elements


PRIMARY SHIELD LOGO
This is the WCSU primary logo. To establish brand consistency, it should be used whenever possible to represent the school as a whole. Its construction allows for maximum versatility and usage, either on its own or as a part of a larger system.

 


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SCHOOL AND DEPARTMENT LOGOS
While the WCSU primary logo represents the organization as a whole, these “lock-ups” show the relationship between the college and its schools.

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MINIMUM SIZE
To ensure visibility and legibility, logos should never be presented in sizes smaller than the requirements shown on this page. To maintain visual integrity, applications using alternative reproduction techniques such as embroidery and silkscreen may require presenting the logos at larger sizes than indicated here. These are only minimum sizes. Logos should be sized appropriately for the piece being designed. Consult your print vendor for specifics on minimum sizes based on the piece you are creating.

 

 

 

CLEAR SPACE
Whenever you use the logo, it should be surrounded with clear space to ensure its visibility and impact. No graphic elements of any kind should appear inside this zone. Clear space equals the height of two stacked W’s in “WESTERN.”

 

 


COLOR PALETTE
The primary colors of WCSU are DEEP BLUE and STARBURST ORANGE.

 


TYPEFACES

Montserrat
Montserrat is a simple and versatile sans serif font with a modern feel. This family of fonts is the most flexible system available for use in the WCSU brand. All weights and faces are available for use, but should be used with discretion where appropriate. Montserrat is the primary typeface for headlines and in some instances body copy in marketing materials in print and on web.

Roboto
Roboto is a secondary font in the WCSU brand. It is a sans serif font and is used primarily for body copy.

 

 

WCSU Visual Style Guide