A. Ben Oumlil, Ph.D.


Dr. A Ben Oumlil is Professor of Marketing in the Ancell School of Business. His teaching and research interests are in the areas of buyer behavior (including business to business marketing), research methods, international marketing/business, marketing management/strategy, services marketing, the role of marketing in economic development, and E-commerce. His academic teaching experience (undergraduate and graduate [MBA & Ph.D.] levels) includes teaching assignments at universities in the U.S. and abroad. He was previously named the Hobart Scholar. Also, Dr. Oumlil conducted seminars and workshops in the U.S. and abroad and served as a consultant for firms on various business topical areas. He is/was a member of various professional organizations including the American Marketing Association, the Academy of International Business, the Academy of Marketing Science, the Association of Consumer Research, the Association of Global Business, and Who’s Who, among others. Also, he served as a Board Member and a member of the Organization Committee for the Midwest Business Administration Association, Midwest Marketing Association, and International Business Association.

Dr. Oumlil is the author of a book, case studies, chapters in various business textbooks, and numerous articles in refereed academic journals including Journal of Business Research, Journal of Business Ethics, Journal of Business & Industrial Marketing, Journal of the Market Research Society, International Journal of Management, Quality & Quantity: International Journal of Methodology, Industrial Marketing Management, Journal of Hospital Marketing, Journal of Purchasing and Material Management, Journal of Marketing Theory and Practice, Journal of Marketing Management, Educational and Psychological Measurement, Behavioral Science Methods and Instruments and Computers, among others.

Dr. Oumlil has presented numerous research papers at various professional organizations’ meetings in the U.S.A., Canada, Asia, Europe, Africa, and Latin America. He knows several Foreign Languages. And, he traveled four continents of the world -- Africa, Asia, Europe, and (North and Latin) America.

Dr. Oumlil was awarded the Best Paper awards from professional organizations for his research work in the areas of strategic marketing planning and research methods. And, he is a member of the Global Panel of Experts to Evaluate Business Cases, The Case Research and Teaching Unit (CRTU).

Dr. Oumlil serves/served as Co-Editor for the Journal of Marketing Theory and Practice (JMTP), Special Issue on Globalization and Marketing Challenges and on the Editorial Review Boards/Reviewer for Journal of Business Research, The Journal of Business Research, Special issue, on The Impact of Culture on Marketing Strategy; Journal of the Academy of Marketing Science; Journal of Business & Industrial Marketing; Journal of Retail & Consumer Service; International Journal of Internet and Enterprise Management (IJIEM); International Journal of Internet Marketing and Advertising; Journal of Marketing Management; Journal of Services Marketing; Journal of Consumer Marketing; Journal of Product & Brand Management; Journal of Asia-Pacific Business, Journal of Health Care Marketing; Journal of Marketing Theory and Practice; International Business Review; Journal of Marketing Theory and Practice, Special Issue, on Multicultures and Marketing; International Business Review, Special Issue, on International Business Strategic Alliances, among others.

Contact information:

Office: WS 211

Office phone: 203.837.8777

E-mail: oumlila@wcsu.edu 

Office hours change each semester; please contact Dr. Oumlil for appointments or listing of office hours.                    


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