John Cronin, Ph.D.

Professor of Marketing

Specializations: Advertising, Social Media, Sales Promotion, and Interactive/Direct Marketing.


Dr. John J Cronin holds a B. S. degree in mechanical engineering from Northeastern University, an M.B.A. from Indiana University, and a Ph.D. in Marketing Communication from the University of Connecticut.  After serving in the U. S. Army Corps of Engineers, he held managerial positions in finance and marketing at the Doubleday publishing company in the 1970's. He operated his own company, a direct marketing retailer of home furnishings, in the 1980's. He came to Western in 1990, where he teaches advertising and direct/interactive marketing in the undergraduate program, and also teaches managerial communication in the graduate program.


Dr. Cronin's recognition includes winning the 2008 and 2013 "Best Paper" awards at the Research Summit annual conference of the Direct Marketing Education Foundation.  He has published in the Journal of Marketing Education, the Journal of Advertising, and several papers in the Journal of Advertising Education, as well as articles in several other journals. He has been very active helping nonprofit organizations in the area make better use of social media marketing.

In response to the question, what is he most proud of, he mentioned learning to surf at Waikiki Beach and having traveled around the world twice, once in each direction. He invites anyone interested in the marketing program at the Ancell School to contact him; can be reached at croninj@wcsu.edu.


Dr. Cronin's links:

You might find my blog interesting: http://theoldprofessorsblog.blogspot.com/

 Follow me on Twitter. My username is drcronin.

Add me to your Linkedin network: http://www.linkedin.com/in/professorcronin


ffice hours change each semester; please contact Dr. Cronin for the latest hours.

Office: WS 206

E-mail: croninj@wcsu.edu

Telephone: (203) 837-8775

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