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Ancell Marketing Department

Personal Growth through Professional Development and Community Service



Students in our
Advertising and Integrated
Marketing Communication Course
 Assist the United Way
with Developing
 Social Media Marketing Plans

AMA NOLA Awards 2013

Our Collegiate Chapter of the
American Marketing Association
is in the top 25 of all AMA Chapters.
 
Above, students receive awards at International Collegiate Conference.

 Department Overview
The marketing curriculum provides students with a sound understanding of the marketing function and its critical role in the success of organizations in globally competitive environments. Students learn analytical and communicative skills needed to succeed in brand management, marketing research, advertising management, and other fields within marketing. The skills and techniques of marketing management are also stressed. The program builds on knowledge from the arts and sciences and other business courses. Students are exposed to a variety of teaching methods including computer applications, case studies, group projects and experiential exercises.

 Department Mission
The marketing department's primary mission is to prepare students to be contributing members of organizations by providing an education focusing on the marketing function. We are dedicated to developing in our students problem-solving abilities that are firmly grounded in the arts and sciences and other business areas. We emphasize a personalized approach to education and promote the development of self-worth in our students. Our students will have an understanding of and appreciation for the global business environment and the social implications of business actions. We also recognize that specific technical skills are necessary to prepare students for entry into the work force; therefore, our department will maintain an approach to education that is consistent with existing technologies and methods.

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Greater Danbury 5-Day Forecast

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Slight chance for a morning shower, partly sunny and pleasant.
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36° / 59° 34° / 56° 36° / 43° 39° / 54° 33° / 54°