{"id":15253,"date":"2025-01-06T19:03:53","date_gmt":"2025-01-06T19:03:53","guid":{"rendered":"https:\/\/www.wcsu.edu\/communications-marketing\/?page_id=15253"},"modified":"2025-05-15T19:21:11","modified_gmt":"2025-05-15T19:21:11","slug":"strategy","status":"publish","type":"page","link":"https:\/\/www.wcsu.edu\/communications-marketing\/strategy\/","title":{"rendered":"Marketing Strategy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"15253\" class=\"elementor elementor-15253\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec3b3c6 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"ec3b3c6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:15391,&quot;url&quot;:&quot;https:\\\/\\\/www.wcsu.edu\\\/communications-marketing\\\/wp-content\\\/uploads\\\/sites\\\/132\\\/2024\\\/12\\\/WCSU-Magazine-mockup.jpg&quot;},{&quot;id&quot;:15400,&quot;url&quot;:&quot;https:\\\/\\\/www.wcsu.edu\\\/communications-marketing\\\/wp-content\\\/uploads\\\/sites\\\/132\\\/2024\\\/12\\\/train-marketing.jpg&quot;},{&quot;id&quot;:15409,&quot;url&quot;:&quot;https:\\\/\\\/www.wcsu.edu\\\/communications-marketing\\\/wp-content\\\/uploads\\\/sites\\\/132\\\/2024\\\/12\\\/Day-of-Giving-Marketing.jpg&quot;},{&quot;id&quot;:15421,&quot;url&quot;:&quot;https:\\\/\\\/www.wcsu.edu\\\/communications-marketing\\\/wp-content\\\/uploads\\\/sites\\\/132\\\/2024\\\/12\\\/Billboard-Marketing.jpg&quot;}],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3c88e6c e-con-full e-flex e-con e-child\" data-id=\"3c88e6c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01d14fa elementor-widget elementor-widget-heading\" data-id=\"01d14fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1.3999999999999999,&quot;sizes&quot;:[]},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;],&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}}}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MARKETING STRATEGY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8c8beb e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"a8c8beb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-725bb81 e-con-full e-flex e-con e-child\" data-id=\"725bb81\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-99b2635 e-con-full e-flex e-con e-child\" data-id=\"99b2635\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd6dd82 elementor-position-inline-start elementor-mobile-position-inline-start elementor-tablet-position-inline-start elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"cd6dd82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"COMMUNICATIONS &amp; MARKETING\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Layer_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 85.64 98.8\" style=\"enable-background:new 0 0 85.64 98.8;\" xml:space=\"preserve\"><style type=\"text\/css\">\t.st0{fill:#F05023;}<\/style><path class=\"st0\" d=\"M85.35,0h-3.79h-25.9H0v0.01v4.06v52.93c0,18.03,27.49,37.11,42.22,41.69c0.01,0,0.03,0.01,0.04,0.01 c0.06,0.02,0.12,0.03,0.19,0.04c0.02,0,0.05,0.01,0.07,0.02c0.1,0.01,0.2,0.02,0.3,0.02c0,0,0,0,0,0s0,0,0,0c0,0,0,0,0,0 c0.1,0,0.2-0.01,0.3-0.02c0.02,0,0.05-0.01,0.07-0.02c0.06-0.01,0.12-0.02,0.19-0.04c0.01,0,0.03,0,0.04-0.01 c14.72-4.58,42.22-23.66,42.22-41.69v-5.52V51.1V0H85.35z\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/\" >\n\t\t\t\t\t\t\tCOMMUNICATIONS &amp; MARKETING\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1bcbb51 elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"1bcbb51\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation_tablet&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-219c83a premium-nav-ver premium-nav-slide-down premium-vertical-right premium-ham-dropdown elementor-widget elementor-widget-premium-nav-menu\" data-id=\"219c83a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;fas fa-chevron-down&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"premium-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-settings=\"{&quot;breakpoint&quot;:1024,&quot;mobileLayout&quot;:&quot;dropdown&quot;,&quot;mainLayout&quot;:&quot;ver&quot;,&quot;stretchDropdown&quot;:false,&quot;hoverEffect&quot;:&quot;&quot;,&quot;submenuEvent&quot;:&quot;hover&quot;,&quot;submenuTrigger&quot;:&quot;item&quot;,&quot;closeAfterClick&quot;:false,&quot;renderMobileMenu&quot;:true}\" class=\"premium-nav-widget-container premium-nav-pointer-underline premium-nav-animation-slide\" style=\"visibility:hidden; opacity:0;\">\n\t\t\t<div class=\"premium-ver-inner-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-hamburger-toggle premium-mobile-menu-icon\" role=\"button\" aria-label=\"Toggle Menu\">\n\t\t\t\t\t\t<span class=\"premium-toggle-text\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-bars\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"premium-toggle-close\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-times\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-nav-menu-container\">\n\t\t\t\t\t\t<ul class=\"premium-nav-menu premium-main-nav-menu\">\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-25738c5 has-pa-badge\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/\" target=\"_blank\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">COMMUNICATIONS &amp; MARKETING<span class=\"premium-item-badge\">\u2794<\/span><\/a><li class=\"premium-item-anchor menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-f9cb1c5 menu-item-has-children has-pa-badge\" data-full-width=\"true\"><a href=\"#\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">WHAT WE DO<i class=\"premium-dropdown-icon fas fa-chevron-down\" aria-hidden=\"true\"><\/i><span class=\"premium-item-badge\">\u2794<\/span><\/a><ul class=\"premium-sub-menu premium-lq__none\"><li class=\"premium-active-item menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-375425e premium-sub-menu-item\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/strategy\/\" target=\"_blank\" class='premium-menu-link premium-sub-menu-link'>Marketing Strategy<\/a><\/li><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-5adeeab premium-sub-menu-item\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/public-relations\/\" target=\"_blank\" class='premium-menu-link premium-sub-menu-link'>News &amp; Media Relations<\/a><\/li><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-8eb295c premium-sub-menu-item\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/graphic-design\/\" target=\"_blank\" class='premium-menu-link premium-sub-menu-link'>Graphic Design<\/a><\/li><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-7c07839 premium-sub-menu-item\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/website-design\/\" target=\"_blank\" class='premium-menu-link premium-sub-menu-link'>Website Design<\/a><\/li><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-bad23c9 premium-sub-menu-item\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/production\/\" target=\"_blank\" class='premium-menu-link premium-sub-menu-link'>Production<\/a><\/li><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-653cab4 premium-sub-menu-item\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/photography\/\" target=\"_blank\" class='premium-menu-link premium-sub-menu-link'>Photography<\/a><\/li><\/ul><\/li><li class=\"premium-item-anchor menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-3663bef menu-item-has-children has-pa-badge\" data-full-width=\"true\"><a href=\"#\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">THE WCSU BRAND<i class=\"premium-dropdown-icon fas fa-chevron-down\" aria-hidden=\"true\"><\/i><span class=\"premium-item-badge\">\u2794<\/span><\/a><ul class=\"premium-sub-menu premium-lq__none\"><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-538e086 premium-sub-menu-item\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/brand-standards\/\" target=\"_blank\" class='premium-menu-link premium-sub-menu-link'>Brand Standards<\/a><\/li><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-6edf33a premium-sub-menu-item\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/university-logo\/\" target=\"_blank\" class='premium-menu-link premium-sub-menu-link'>University Logos<\/a><\/li><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-56e7fa9 premium-sub-menu-item\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/wolves-logos\/\" target=\"_blank\" class='premium-menu-link premium-sub-menu-link'>Mascot Logos<\/a><\/li><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-72fea01 premium-sub-menu-item\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/athletic-logos\/\" target=\"_blank\" class='premium-menu-link premium-sub-menu-link'>Athletic Logos<\/a><\/li><\/ul><\/li><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-9649050 has-pa-badge\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/project-requests\/\" target=\"_blank\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">PROJECT REQUESTS<span class=\"premium-item-badge\">\u2794<\/span><\/a><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-0022f3c has-pa-badge\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/contact\/\" target=\"_blank\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">OUR TEAM<span class=\"premium-item-badge\">\u2794<\/span><\/a>\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-mobile-menu-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"premium-mobile-menu premium-main-mobile-menu premium-main-nav-menu\">\n\t\t\t\t\t\t\t\t\t<li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-25738c5 has-pa-badge\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/\" target=\"_blank\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">COMMUNICATIONS &amp; MARKETING<span class=\"premium-item-badge\">\u2794<\/span><\/a><li class=\"premium-item-anchor menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-f9cb1c5 menu-item-has-children has-pa-badge\" data-full-width=\"true\"><a href=\"#\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">WHAT WE DO<i class=\"premium-dropdown-icon fas fa-chevron-down\" aria-hidden=\"true\"><\/i><span class=\"premium-item-badge\">\u2794<\/span><\/a><ul class=\"premium-sub-menu premium-lq__none\"><li class=\"premium-active-item menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-375425e premium-sub-menu-item\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/strategy\/\" target=\"_blank\" class='premium-menu-link premium-sub-menu-link'>Marketing Strategy<\/a><\/li><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-5adeeab premium-sub-menu-item\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/public-relations\/\" target=\"_blank\" class='premium-menu-link premium-sub-menu-link'>News &amp; Media Relations<\/a><\/li><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-8eb295c premium-sub-menu-item\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/graphic-design\/\" target=\"_blank\" class='premium-menu-link premium-sub-menu-link'>Graphic Design<\/a><\/li><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-7c07839 premium-sub-menu-item\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/website-design\/\" target=\"_blank\" class='premium-menu-link premium-sub-menu-link'>Website Design<\/a><\/li><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-bad23c9 premium-sub-menu-item\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/production\/\" target=\"_blank\" class='premium-menu-link premium-sub-menu-link'>Production<\/a><\/li><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-653cab4 premium-sub-menu-item\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/photography\/\" target=\"_blank\" class='premium-menu-link premium-sub-menu-link'>Photography<\/a><\/li><\/ul><\/li><li class=\"premium-item-anchor menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-3663bef menu-item-has-children has-pa-badge\" data-full-width=\"true\"><a href=\"#\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">THE WCSU BRAND<i class=\"premium-dropdown-icon fas fa-chevron-down\" aria-hidden=\"true\"><\/i><span class=\"premium-item-badge\">\u2794<\/span><\/a><ul class=\"premium-sub-menu premium-lq__none\"><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-538e086 premium-sub-menu-item\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/brand-standards\/\" target=\"_blank\" class='premium-menu-link premium-sub-menu-link'>Brand Standards<\/a><\/li><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-6edf33a premium-sub-menu-item\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/university-logo\/\" target=\"_blank\" class='premium-menu-link premium-sub-menu-link'>University Logos<\/a><\/li><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-56e7fa9 premium-sub-menu-item\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/wolves-logos\/\" target=\"_blank\" class='premium-menu-link premium-sub-menu-link'>Mascot Logos<\/a><\/li><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-72fea01 premium-sub-menu-item\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/athletic-logos\/\" target=\"_blank\" class='premium-menu-link premium-sub-menu-link'>Athletic Logos<\/a><\/li><\/ul><\/li><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-9649050 has-pa-badge\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/project-requests\/\" target=\"_blank\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">PROJECT REQUESTS<span class=\"premium-item-badge\">\u2794<\/span><\/a><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-0022f3c has-pa-badge\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/contact\/\" target=\"_blank\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">OUR TEAM<span class=\"premium-item-badge\">\u2794<\/span><\/a>\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4dd4747 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"4dd4747\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5dfc44c e-con-full e-flex e-con e-child\" data-id=\"5dfc44c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d496338 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex e-con e-child\" data-id=\"d496338\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-bb07ce4 e-con-full e-flex e-con e-child\" data-id=\"bb07ce4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-305ccca e-con-full e-flex e-con e-child\" data-id=\"305ccca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97d137d elementor-widget elementor-widget-button\" data-id=\"97d137d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.wcsu.edu\/communications-marketing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">COMMUNICATIONS &amp; MARKETING<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45eaad9 elementor-widget elementor-widget-n-accordion\" data-id=\"45eaad9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7330\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7330\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> WHAT WE DO <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-plus-circle\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus-circle\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7330\" class=\"elementor-element elementor-element-3b9ca0f e-con-full e-flex e-con e-child\" data-id=\"3b9ca0f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63227c7 premium-nav-ver premium-vertical-right premium-nav-none premium-ham-dropdown elementor-widget elementor-widget-premium-nav-menu\" data-id=\"63227c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;fas fa-angle-down&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"premium-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-settings=\"{&quot;breakpoint&quot;:1024,&quot;mobileLayout&quot;:&quot;dropdown&quot;,&quot;mainLayout&quot;:&quot;ver&quot;,&quot;stretchDropdown&quot;:false,&quot;hoverEffect&quot;:&quot;&quot;,&quot;submenuEvent&quot;:&quot;hover&quot;,&quot;submenuTrigger&quot;:&quot;item&quot;,&quot;closeAfterClick&quot;:false,&quot;renderMobileMenu&quot;:true}\" class=\"premium-nav-widget-container premium-nav-pointer-none\" style=\"visibility:hidden; opacity:0;\">\n\t\t\t<div class=\"premium-ver-inner-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-hamburger-toggle premium-mobile-menu-icon\" role=\"button\" aria-label=\"Toggle Menu\">\n\t\t\t\t\t\t<span class=\"premium-toggle-text\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-bars\"><\/i>Menu\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"premium-toggle-close\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-times\"><\/i>Close\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-nav-menu-container\">\n\t\t\t\t\t\t<ul class=\"premium-nav-menu premium-main-nav-menu\">\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<li class=\"premium-active-item menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-26dff7d\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/strategy\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">Marketing Strategy<\/a><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-78e5c0a\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/public-relations\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">News &amp; Media Relations<\/a><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-f5ea72d\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/graphic-design\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">Graphic Design<\/a><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-0338122\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/website-design\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">Website Design<\/a><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-d445aa4\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/production\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">Production<\/a><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-73ae1f4\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/photography\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">Photography<\/a>\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-mobile-menu-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"premium-mobile-menu premium-main-mobile-menu premium-main-nav-menu\">\n\t\t\t\t\t\t\t\t\t<li class=\"premium-active-item menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-26dff7d\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/strategy\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">Marketing Strategy<\/a><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-78e5c0a\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/public-relations\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">News &amp; Media Relations<\/a><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-f5ea72d\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/graphic-design\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">Graphic Design<\/a><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-0338122\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/website-design\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">Website Design<\/a><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-d445aa4\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/production\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">Production<\/a><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-73ae1f4\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/photography\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">Photography<\/a>\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-7331\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-7331\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> THE WCSU BRAND <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-plus-circle\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus-circle\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-7331\" class=\"elementor-element elementor-element-655a187 e-con-full e-flex e-con e-child\" data-id=\"655a187\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-22fbb44 premium-nav-ver premium-vertical-right premium-nav-none premium-ham-dropdown elementor-widget elementor-widget-premium-nav-menu\" data-id=\"22fbb44\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;fas fa-angle-down&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"premium-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div data-settings=\"{&quot;breakpoint&quot;:1024,&quot;mobileLayout&quot;:&quot;dropdown&quot;,&quot;mainLayout&quot;:&quot;ver&quot;,&quot;stretchDropdown&quot;:false,&quot;hoverEffect&quot;:&quot;&quot;,&quot;submenuEvent&quot;:&quot;hover&quot;,&quot;submenuTrigger&quot;:&quot;item&quot;,&quot;closeAfterClick&quot;:false,&quot;renderMobileMenu&quot;:true}\" class=\"premium-nav-widget-container premium-nav-pointer-none\" style=\"visibility:hidden; opacity:0;\">\n\t\t\t<div class=\"premium-ver-inner-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-hamburger-toggle premium-mobile-menu-icon\" role=\"button\" aria-label=\"Toggle Menu\">\n\t\t\t\t\t\t<span class=\"premium-toggle-text\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-bars\"><\/i>Menu\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<span class=\"premium-toggle-close\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-times\"><\/i>Close\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"premium-nav-menu-container\">\n\t\t\t\t\t\t<ul class=\"premium-nav-menu premium-main-nav-menu\">\n\t\t\t\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-26dff7d\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/brand-standards\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">Brand Standards<\/a><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-73ae1f4\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/university-logo\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">University Logos<\/a><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-5dda275\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/wolves-logos\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">Mascot Logos<\/a><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-7724a5c\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/athletic-logos\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">Athletic Logos<\/a>\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-mobile-menu-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<ul class=\"premium-mobile-menu premium-main-mobile-menu premium-main-nav-menu\">\n\t\t\t\t\t\t\t\t\t<li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-26dff7d\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/brand-standards\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">Brand Standards<\/a><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-73ae1f4\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/university-logo\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">University Logos<\/a><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-5dda275\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/wolves-logos\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">Mascot Logos<\/a><li class=\"menu-item premium-nav-menu-item elementor-repeater elementor-repeater-item-7724a5c\"><a href=\"https:\/\/www.wcsu.edu\/communications-marketing\/athletic-logos\/\" class=\"premium-menu-link premium-menu-link-parent premium-lq__none\">Athletic Logos<\/a>\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c22781 elementor-widget elementor-widget-button\" data-id=\"4c22781\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.wcsu.edu\/communications-marketing\/project-requests\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">PROJECT REQUEST<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b4d98c elementor-widget elementor-widget-button\" data-id=\"0b4d98c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.wcsu.edu\/communications-marketing\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">OUR TEAM<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-575a7e2 elementor-hidden-tablet elementor-hidden-mobile e-con-full e-flex e-con e-child\" data-id=\"575a7e2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3b5764c elementor-widget elementor-widget-heading\" data-id=\"3b5764c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Communications <br>&amp; Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fc3a8a elementor-widget elementor-widget-text-editor\" data-id=\"3fc3a8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 13px;\">Westside Classroom Building 119<br \/><\/span>43 Lake Ave. Extension<br \/>Danbury, CT 06811<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34bf186 pa-icon-pos-after premium-lq__none elementor-widget elementor-widget-premium-addon-button\" data-id=\"34bf186\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"premium-addon-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t\t<a class=\"premium-button premium-button-none premium-btn-lg premium-button-none\" href=\"mailto:wcsupubdesign@wcsu.edu\">\n\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-inline--fas-fa-arrow-alt-circle-right premium-drawable-icon premium-svg-nodraw\" aria-hidden='true' xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 512 512'><path d=\"M256 8c137 0 248 111 248 248S393 504 256 504 8 393 8 256 119 8 256 8zM140 300h116v70.9c0 10.7 13 16.1 20.5 8.5l114.3-114.9c4.7-4.7 4.7-12.2 0-16.9l-114.3-115c-7.6-7.6-20.5-2.2-20.5 8.5V212H140c-6.6 0-12 5.4-12 12v64c0 6.6 5.4 12 12 12z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\tCONTACT US\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/a>\n\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a629595 e-con-full e-flex e-con e-child\" data-id=\"a629595\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14204f0 e-grid-align-left elementor-hidden-tablet elementor-hidden-mobile elementor-shape-rounded elementor-grid-0 elementor-widget elementor-widget-social-icons\" data-id=\"14204f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-facebook elementor-repeater-item-9c2d4fd\" href=\"https:\/\/www.facebook.com\/WestConn\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Facebook<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-facebook\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-cb3bcac\" href=\"https:\/\/www.instagram.com\/westconn\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-x-twitter elementor-repeater-item-f22a5da\" href=\"https:\/\/x.com\/westconn\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">X-twitter<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-x-twitter\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-youtube elementor-repeater-item-03b412a\" href=\"https:\/\/www.youtube.com\/westernctstate\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Youtube<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-youtube\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-44530ad\" href=\"https:\/\/www.linkedin.com\/school\/western-connecticut-state-university\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0dee1c e-con-full e-flex e-con e-child\" data-id=\"c0dee1c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-56715f1 e-flex e-con-boxed e-con e-child\" data-id=\"56715f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e42e91a elementor-widget elementor-widget-heading\" data-id=\"e42e91a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MARKETING STRATEGY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3160a39 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3160a39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ff5f7a elementor-widget elementor-widget-text-editor\" data-id=\"6ff5f7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"fl-heading\"><span style=\"text-decoration: underline;\"><span class=\"fl-heading-text\">WCSU&#8217;s Brand Experts<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e612aa9 elementor-widget elementor-widget-text-editor\" data-id=\"e612aa9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Communications and Marketing plays a crucial role in strategic marketing at WCSU. As brand experts we craft visually appealing materials and compelling copy that effectively promotes the University.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-329033a elementor-widget elementor-widget-text-editor\" data-id=\"329033a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our mission is to inspire our audiences\u2014prospective and current students, parents, alumni, faculty, and community leaders\u2014to engage with Western Connecticut State University. We aim to highlight the value of a WCSU education while fostering pride and loyalty through innovative communication and marketing strategies.<\/p><p><strong>If you would like to discuss how the Communications and Marketing department can support you and your mission, please contact Marcia Firsick at <a href=\"mailto:myhille@wcsu.edu\" target=\"_blank\" rel=\"noopener\">firsickm@wcsu.edu<\/a> or call (203) 837-8270.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-254b91f e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"254b91f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-51688dd e-con-full e-flex e-con e-child\" data-id=\"51688dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-78034f7 e-con-full e-flex e-con e-child\" data-id=\"78034f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f84696d elementor-widget elementor-widget-text-editor\" data-id=\"f84696d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"fl-heading\"><span style=\"text-decoration: underline;\">Institutional Branding<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07ed815 elementor-widget elementor-widget-text-editor\" data-id=\"07ed815\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The marketing team at WCSU crafts everything from the official website to promotional materials with a focus on concept, messaging, and design. We develop marketing strategies for multiple departments, executing these plans through a variety of channels, including ad campaigns and social media, to effectively convey the WCSU narrative.\u00a0<\/p><p>By maintaining consistency in design and messaging, the team shapes Western Connecticut State University&#8217;s overall look, tone, and voice, ensuring a cohesive presentation of the institution\u2019s identity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8928c7b e-con-full e-flex e-con e-child\" data-id=\"8928c7b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-438febb premium-video__glow-none elementor-widget elementor-widget-premium-addon-video-box\" data-id=\"438febb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;premium_video_box_video_type&quot;:&quot;vimeo&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"premium-addon-video-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t\t\n\t\t\t\t\t<div id=\"premium-video-box-container-438febb\" class=\"premium-video-box-container\" data-overlay=\"true\" data-type=\"vimeo\" data-thumbnail=\"1\" data-hover=\"none\">\n\t\t\t\t<div  >\n\t\t\t\t\t\t\t<div class=\"premium-video-box-vimeo-wrap\">\n\t\t\t\t\t\t\t\t\t<div class=\"premium-video-box-vimeo-headers\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t<div class=\"premium-video-box-inner-wrap\" data-video-animation=\" animated-\" data-delay-animation=\"\">\n\t\t\t\t\t\t<div data-src=\"https:\/\/player.vimeo.com\/video\/1035377731?rel=0&amp;muted=0&amp;loop=0&amp;controls=1&amp;playsinline=0&amp;color=&amp;title=1&amp;portrait=1&amp;byline=1&amp;autopause=0&amp;h=0b78a92ef5#t=\" class=\"premium-video-box-video-container\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div style=\"background-image:url(&#039;https:\/\/www.wcsu.edu\/communications-marketing\/wp-content\/uploads\/sites\/132\/2024\/12\/what-we-do.jpg&#039;)\" class=\"premium-video-box-image-container none\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"premium-video-box-play-icon-container\">\n\t\t\t\t\t\t\t\t<i class=\"premium-video-box-play-icon fas fa-play\" aria-hidden=\"true\"><\/i>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b8bf02 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"2b8bf02\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31d1d02 elementor-widget elementor-widget-heading\" data-id=\"31d1d02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Concept to Implementation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec2fc29 elementor-widget elementor-widget-text-editor\" data-id=\"ec2fc29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our team of marketing professionals are here to help you every step of the way \u2013 from concept to implementation \u2013 we will deliver a strategic, integrated campaign that supports the University\u2019s strategic goals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d9ba0c animated-slow elementor-invisible elementor-widget elementor-widget-toggle\" data-id=\"9d9ba0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1651\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1651\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-plus-square\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened far fa-plus-square\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Brand Identity & Creative Services<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1651\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1651\"><ul><li>WCSU&#8217;s Brand Guidelines<\/li><li aria-level=\"3\">Logo requests<\/li><li aria-level=\"3\">Graphic Design Services<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1652\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1652\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-plus-square\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened far fa-plus-square\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Digital Strategy & Web Operations<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1652\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1652\"><ul><li aria-level=\"2\">Paid advertising &#8211; Billboards, GeoFencing, Online Ads, Social Media Ads, etc.<\/li><li aria-level=\"2\">New web pages &amp; redesigns<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1653\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1653\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-plus-square\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened far fa-plus-square\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Photography<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1653\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1653\"><ul><li>Photography to support the University&#8217;s marketing materials<\/li><li>Athletic Photography<\/li><li>Event photography<\/li><li>Headshots for use on the WCSU website\u00a0<\/li><li aria-level=\"2\">WCSU Photos on <a href=\"https:\/\/www.flickr.com\/photos\/westconn\/albums\">FLICKR<\/a><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1654\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-1654\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-plus-square\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened far fa-plus-square\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Publications<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1654\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-1654\"><p>The marketing team creates various print and digital collateral, including:<\/p><ul><li><a href=\"https:\/\/www.wcsu.edu\/magazine\/\" target=\"_blank\" rel=\"noopener\">WCSU Magazine<\/a><\/li><li><a href=\"https:\/\/news.wcsu.edu\/\" target=\"_blank\" rel=\"noopener\">WCSU in the News<\/a><\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-1655\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-1655\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"far fa-plus-square\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened far fa-plus-square\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Social Media<\/a>\n\t\t\t\t\t<\/h3>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1655\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-1655\"><p>The Communications and Marketing team manages the University&#8217;s social media accounts.<\/p><p>If you have an event that you would like to share on the main university accounts or would like to have your department&#8217;s social media links on the university&#8217;s social media directory page please contact us at: <a href=\"mailto:wcsupubdesign@wcsu.edu\">wcsupubdesign@wcsu.edu<\/a><\/p><p><a href=\"https:\/\/socialmedia.wcsu.edu\/directory\/\">Social Media Directory<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-241981f e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"241981f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-038cb0c e-con-full e-flex e-con e-child\" data-id=\"038cb0c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-517bf72 e-con-full e-flex e-con e-child\" data-id=\"517bf72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-28d0b49 e-con-full e-flex e-con e-child\" data-id=\"28d0b49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71d4bd1 elementor-widget elementor-widget-heading\" data-id=\"71d4bd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Promoting an Event<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccb8027 elementor-widget elementor-widget-text-editor\" data-id=\"ccb8027\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #ffffff;\">The Communications and Marketing office is here to assist all university departments in effectively promoting campus events. If you require support, please reach out to us, and we will collaborate with you to develop a tailored marketing strategy to ensure your event gains the attention it deserves.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c64b80 pa-icon-pos-after premium-lq__none elementor-widget elementor-widget-premium-addon-button\" data-id=\"9c64b80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"premium-addon-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\n\t\t<a class=\"premium-button premium-button-style1 premium-btn-lg premium-button-style1-right\" href=\"https:\/\/www.wcsu.edu\/communications-marketing\/event-promotion\/\">\n\t\t\t<div class=\"premium-button-text-icon-wrapper\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<svg class=\"svg-inline--fas-fa-arrow-right premium-drawable-icon premium-svg-nodraw\" aria-hidden='true' xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 448 512'><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<span >\n\t\t\t\t\t\tEvent Promotion Steps\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/a>\n\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-af2f6c9 e-con-full e-flex e-con e-child\" data-id=\"af2f6c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f39b093 elementor-arrows-position-inside elementor-widget elementor-widget-image-carousel\" data-id=\"f39b093\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;2&quot;,&quot;navigation&quot;:&quot;arrows&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;slides_to_show_tablet&quot;:&quot;1&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"polite\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.wcsu.edu\/communications-marketing\/wp-content\/uploads\/sites\/132\/2024\/12\/7.jpg\" alt=\"Communications and Marketing Event Planning\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.wcsu.edu\/communications-marketing\/wp-content\/uploads\/sites\/132\/2024\/12\/6.jpg\" alt=\"Communications and Marketing Event Planning\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.wcsu.edu\/communications-marketing\/wp-content\/uploads\/sites\/132\/2024\/12\/5.jpg\" alt=\"Communications and Marketing Event Planning\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.wcsu.edu\/communications-marketing\/wp-content\/uploads\/sites\/132\/2024\/12\/4.jpg\" alt=\"Communications and Marketing Event Planning\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.wcsu.edu\/communications-marketing\/wp-content\/uploads\/sites\/132\/2024\/12\/3.jpg\" alt=\"Communications and Marketing Event Planning\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.wcsu.edu\/communications-marketing\/wp-content\/uploads\/sites\/132\/2024\/12\/2.jpg\" alt=\"Communications and Marketing Event Planning\" 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