{"id":1176,"date":"2019-07-17T18:17:59","date_gmt":"2019-07-17T18:17:59","guid":{"rendered":"http:\/\/wcsu.wpengine.com\/news-archives\/barrett\/"},"modified":"2019-07-17T18:17:59","modified_gmt":"2019-07-17T18:17:59","slug":"barrett","status":"publish","type":"page","link":"https:\/\/www.wcsu.edu\/news-archives\/barrett\/","title":{"rendered":"WestConn professor to discuss psychology behind public service advertising"},"content":{"rendered":"<div id=\"content\">&#013;<\/p>\n<div id=\"sharingTools\"><!-- #include virtual=\"\/include\/sharingtools.inc\" --><\/div>\n<p>&#013;<\/p>\n<div id=\"breadcrumb\"><!-- #include virtual=\"\/include\/breadcrumb.inc\" --><\/div>\n<p>&#013;<br \/>\n    &#013;<\/p>\n<p><strong>DANBURY, CONN. <\/strong>\u2014 Western Connecticut State  University Assistant Professor of Psychology Dr. Daniel Barrett will explain the  role psychology plays in public service advertising when he discusses \u201cThe  Boomerang Effect in Social Norms: When Trying to Decrease a Behavior May  Actually Increase it\u201d on Monday, Feb. 26, at two area senior living  communities.<\/p>\n<p>&#013;<\/p>\n<p>Barrett will speak at 10 a.m. at  The Village at Brookfield Common, 246-A    Federal Road in Brookfield,  and again at 2 p.m. at Ridgefield Crossings, 640 Danbury Road in Ridgefield. The lectures will be free and the  public is invited. Seats are limited; call (203) 775-8696 to reserve a space in  Brookfield or (203) 431-2255 to reserve a space  at the Ridgefield  presentation.<\/p>\n<p>&#013;<\/p>\n<p>\u201cDo we  sometimes increase a behavior like illegal drug use or littering even if we  really want to decrease it?\u201d Barrett asked. \u201cYes,\u201d he said, \u201cif we fail to use  the correct messages. This is a particular risk when messages based on social  norms are used. Public communication campaigns by the government or other  agencies that rely on social norms to change behavior can boomerang and produce  unintended consequences.\u201d <\/p>\n<p>&#013;<\/p>\n<p>Barrett will  share examples of this phenomenon and suggest ways to avoid the boomerang effect  and produce more effective messages.<\/p>\n<p>&#013;<\/p>\n<p>Barrett\u2019s talk is one of an  ongoing series of educational classes offered by WestConn faculty, staff and  alumni at The Village at Brookfield Common and Ridgefield Crossings, senior  living communities with independent and assisted-living style apartments. The  series next will feature WestConn Assistant Professor of Communication Dr. Lisa  Davis, who will discuss \u201cTell Me a Story: Quilting and Women\u2019s History (P.S.  Men Tell Stories Too!)\u201d at 10 a.m. in Ridgefield  and 2 p.m. in Brookfield  on Friday, March 30.<\/p>\n<p>&#013;<\/p>\n<p>For more information, call the  WestConn Office of University Relations at (203) 837-8486, The Village at  Brookfield Common at (203) 775-8696, or Ridgefield Crossings at (203) 431-2255.<\/p>\n<p>&#013;<\/p>\n<div id=\"facebookShare\"><!-- #include virtual=\"\/include\/facebookshare.inc\" --><\/div>\n<p>&#013;\n        <\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#013; &#013; &#013; &#013; DANBURY, CONN. \u2014 Western Connecticut State University Assistant Professor of Psychology Dr. Daniel Barrett will explain the role psychology plays in public service advertising when he discusses \u201cThe Boomerang Effect in Social Norms: When Trying to &hellip;<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1176","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.wcsu.edu\/news-archives\/wp-json\/wp\/v2\/pages\/1176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wcsu.edu\/news-archives\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.wcsu.edu\/news-archives\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.wcsu.edu\/news-archives\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.wcsu.edu\/news-archives\/wp-json\/wp\/v2\/comments?post=1176"}],"version-history":[{"count":0,"href":"https:\/\/www.wcsu.edu\/news-archives\/wp-json\/wp\/v2\/pages\/1176\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.wcsu.edu\/news-archives\/wp-json\/wp\/v2\/media?parent=1176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}