{"id":459,"date":"2019-07-17T18:18:21","date_gmt":"2019-07-17T18:18:21","guid":{"rendered":"http:\/\/wcsu.wpengine.com\/news-archives\/heinekenlecture\/"},"modified":"2019-07-17T18:18:21","modified_gmt":"2019-07-17T18:18:21","slug":"heinekenlecture","status":"publish","type":"page","link":"https:\/\/www.wcsu.edu\/news-archives\/heinekenlecture\/","title":{"rendered":"2012 Heineken corporate sales manager to speak Nov. 27"},"content":{"rendered":"
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DANBURY, CONN. <\/strong>\u2014 Stacey Miller, category manager for corporate sales at Heineken USA<\/a>, will discuss the importance of using consumer feedback to design effective product promotion strategies in a presentation at 1 p.m. on Tuesday, Nov. 27, 2012<\/strong>, at Western Connecticut State University<\/a>.<\/p>\n

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Miller\u2019s talk will address the theme, \u201cLeveraging Consumer Insights to Achieve Higher Performance in the Alcoholic Beverage Industry: A View from Global Experts, the Nielsen Company.\u201d The public is invited to attend the free program in the north ballroom of the Westside Campus Center on the university\u2019s Westside campus, 43 Lake Ave. Extension in Danbury.<\/p>\n

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\u201cEven though most companies collect and track customer data, the majority of them are not effectively leveraging this information,\u201d the press summary of the presentation said. \u201cStacey Miller\u2019s presentation will show how the Nielsen Company<\/a> assists Heineken and other alcoholic beverage firms in understanding the buying patterns and preferences of consumers. Without this kind of information, the beverage industry cannot effectively allocate marketing promotion funds to maximize their share of spending by their most loyal customers.\u201d <\/p>\n

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For more information, contact Professor of Marketing Dr. Ben Oumlil at oumlila@wcsu.edu or (203) 837-8777.<\/p>\n

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\n Western Connecticut State University offers outstanding faculty in a range of quality academic programs. Our diverse university community provides students an enriching and supportive environment that takes advantage of the unique cultural offerings of Western Connecticut and New York.
\n Our vision: To be an affordable public university with the characteristics
\n of New England\u2019s best small private universities.<\/p>\n

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