Ancell School of Business : Marketing


John Cronin, Ph.D.


Office: WS 250


Phone: (203) 837-8775

Social Media: Click to see what Dr. Cronin posts:


Specializations: Advertising, Social Media, Sales Promotion, andInteractive/Direct Marketing.

Dr. John J Cronin holds a B. S. degree in mechanical engineering from Northeastern University, an M.B.A.
from Indiana University, and a Ph.D. in Marketing Communication from the University of Connecticut.

After serving in the U. S. Army Corps of Engineers, he held managerial positions in finance and marketing at the
Doubleday publishing company in the 1970’s. He operated his own company, a direct marketing retailer of home
furnishings, in the 1980’s.He came to Western in 1990, where he teaches advertising and direct/interactive marketing
in the undergraduate program, and also teaches managerial communication in the graduate program.

Dr. Cronin’s recognition includes winning the 2008 and 2013 “Best Paper” awards at the Research Summit
annual conference of the Direct Marketing Education Foundation. He has published in the Journal of Marketing
Education, the Journal of Advertising, and several papers in the Journal of Advertising Education, as well as articles
in several other journals. He has been very active helping nonprofit organizations in the area make better use of
social media marketing.

In response to the question, what is he most proud of, he mentioned learning to surf at Waikiki Beach and having
traveled around the world twice, once in each direction. He invites anyone interested in the marketing program at the
Ancell School to contact him.


Ronald Drozdenko, Ph.D.

Department Chair, Professor

Office: WS 301


Phone: (203) 837-8776

Ronald G. Drozdenko, Ph.D. is Professor and chair of the Ancell School of Business Marketing Department.
He is also the founding Director and Chair of the Advisory Board of the Center for Business Research at the
Ancell School. He has more than 25 years of teaching experience that includes the following courses; Consumer
Behavior, CRM and Marketing Databases, E-Commerce and Internet Marketing, Product Development and
Management, Marketing Research, and Marketing Management. In 2005 he was the recipient of the Professor
Award for Excellence in Direct Marketing Education by the New England Direct Marketing Association Foundation.

Dr. Drozdenko has directed or co-directed more than 100 proprietary research projects since 1978 for the marketing
and research and development departments of several corporations, including major multinationals. These projects
were in the areas of strategic planning, marketing research, product development, direct marketing, internet
marketing and marketing database analysis.

Dr. Drozdenko co-authored, with Perry Drake, Optimal Database Marketing: Strategy, Development and Data Mining
and has published professional and academic articles and book chapters. His scholarly publications have appeared in the
Journal of Advertising Research, Psychology and Marketing, Journal of Product Innovation Management, International
Journal of Business and Public Administration, Journal of Business Ethics, International Journal of Revenue Management,
Journal of Product and Brand Management and several journals in the medical and health care fields.

He was granted three U.S. patents along with his co-inventors for instruments used in medical research and clinical
applications. His current research interests include business ethics, product pricing and purchase risk. He also serves
on the Editorial Board of the International Journal of Revenue Management.

Dr. Drozdenko holds a Ph.D. in Experimental Psychology from the University of Missouri and is a member of the
American Marketing Association, the Society for Consumer Psychology and the Academy of Marketing Sciences.


Karen Koza, DBA


Office: WS 210

Phone: (203) 837-9036



DBA: Boston University

MBA: Clark University

Dr.Karen L. Koza is a Professor of Marketing in the Ancell School of Business . She is a member of the
American Marketing Association(AMA), the Academy of Marketing Science, the Society for Case Research,
and the Institute of International Education (IIE). She is currently a reviewer for the Journal of Retailing,
the Journal of International Marketing, the Society for Case Research, International Journal of Retail and
Distribution Management, the 2011 AMA Winter Educators Conference and has served in the past as
reviewer for the Journal of Marketing Channels.

Dr Koza was instrumental in developing working partnerships and joint research centers with universities in
China and India, and has led multiple international student-industry collaborations with these universities.
These collaborations included working with Fortune 100 companies and leading Global Manufacturers. She
has also developed and led multiple international and domestic student-industry collaborations with nonprofit
organizations located in or operating programs within the Greater Danbury Community.

She teaches the undergraduate capstone marketing course in Strategic Marketing Planning (MKT490) and
the graduate capstone marketing course in Strategic Marketing Management (MKT534). Both these courses are
experientially driven, using real-time student-industry collaborations to apply course learning. Other courses she
teaches include survey marketing courses on the undergraduate level(Principles of Marketing, MKT301) and
the graduate level (Marketing Management, MKT509). Dr Koza has also taught marketing research, sales force
management and multivariate data analysis.

Her capstone marketing MBA students have won national recognition in the 2006-2007 BusinessWeek/ Society
for Case Research Student Case Competition for two cases the students wrote under her

More recently, teams of her MBA students led by her received acceptance to the 2008, 2009 and 2010 Summer
Case Writing Conference sponsored by the Society for Case Research, where abstracts of all cases accepted are
published in the Conference Proceedings. All cases submitted to this case conference went on to be published in
the Annual Advances in Business Cases, a blind-refereed publication sponsored by the Society for Case Research.
Further, Dr Koza has had her cases published in Global Marketing textbooks.

Since 1989, Dr Koza has developed and led corporate training programs, more than twenty strategic marketing
planning initiatives, and many specialized project studies on customer loyalty and retention, relationship management,
and managing performance expectations and outcomes, for many major multinational and Fortune 500 corporations.

Dr. Koza has published academic articles and case studies on issues involving relationship / supply chain management,
e-tailing, digital literacy, globalizing capstone projects, and ethics, and presented the same at a number of domestic and
international conferences. Her research has appeared in the Journal of Retailing, the Annual Advances in Business Cases,
the AMA Educator’s Proceedings, INFORMS, Freie Universit at Berlin Conference Proceedings on Relationship Marketing
and Customer Relationship Management, and the CSU Faculty Research Conference Proceedings.

She has been an invited speaker at various forums and community events, speaking on how universities are equipping
students for success in today’s global job market through fostering innovation in curriculum design. Her expertise /
work have been cited in various regional and national news journals. She has also been awarded community service
awards and certificates of appreciation for work she has performed for regional nonprofits.


A. Ben Oumlil, Ph.D.


Office: WS211

Phone: (203) 837-8777


Dr. A Ben Oumlil is Professor of Marketing in the Ancell School of Business. His teaching and research interests
are in the areas of buyer behavior (including business to business marketing), research methods, international
marketing/business, marketing management/strategy, services marketing, the role of marketing in economic
development, and E-commerce. His academic teaching experience (undergraduate and graduate [MBA & Ph.D.]
levels) includes teaching assignments at universities in the U.S. and abroad. He was previously named the
Hobart Scholar. Also, Dr. Oumlil conducted seminars and workshops in the U.S. and abroad and served as a
consultant for firms on various business topical areas.

He is/was a member of various professional organizations including the American Marketing Association,
the Academy of International Business, the Academy of Marketing Science, the Association of Consumer Research,
the Association of Global Business, and Who’s Who, among others. Also, he served as a Board Member and a
member of the Organization Committee for the Midwest Business Administration Association, Midwest Marketing
Association, and International Business Association.

Dr. Oumlil is the author of a book, case studies, chapters in various business textbooks, and numerous articles in
refereed academic journals including Journal of Business Research, Journal of Business Ethics, Journal of Business
& Industrial Marketing, Journal of the Market Research Society, International Journal of Management, Quality &
Quantity: International Journal of Methodology, Industrial Marketing Management, Journal of Hospital Marketing,
Journal of Purchasing and Material Management, Journal of Marketing Theory and Practice, Journal of Marketing
Management, Educational and Psychological Measurement, Behavioral Science Methods and Instruments and
Computers, among others.

Dr. Oumlil has presented numerous research papers at various professional organizations’ meetings in the U.S.A.,
Canada, Asia, Europe, Africa, and Latin America. He knows several Foreign Languages. And, he traveled four
continents of the world — Africa, Asia, Europe, and (North and Latin) America.

Dr. Oumlil was awarded the Best Paper awards from professional organizations for his research work in the areas
of strategic marketing planning and research methods. And, he is a member of the Global Panel of Experts to Evaluate
Business Cases, The Case Research and Teaching Unit (CRTU).

Dr. Oumlil serves/served as Co-Editor for the Journal of Marketing Theory and Practice (JMTP), Special Issue on
Globalization and Marketing Challenges and on the Editorial Review Boards/Reviewer for Journal of Business
Research, The Journal of Business Research, Special issue, on The Impact of Culture on Marketing Strategy; Journal
of the Academy of Marketing Science; Journal of Business & Industrial Marketing; Journal of Retail & Consumer
Service; International Journal of Internet and Enterprise Management (IJIEM); International Journal of Internet
Marketing and Advertising; Journal of Marketing Management; Journal of Services Marketing; Journal of Consumer
Marketing; Journal of Product &Brand Management; Journal of Asia-Pacific Business, Journal of HealthCare
Marketing; Journal of Marketing Theory and Practice; International Business Review; Journal of Marketing Theory
and Practice, Special Issue, on Multi cultures and Marketing; International Business Review, Special Issue, on
International Business Strategic Alliances, among others.


Xiaoqi Han, Ph.D.

Associate Professor

Office: WS 348


Phone: (203) 837-9038

Xiaoqi Han is Associate Professor of Marketing at the Ancell School of Business. Dr. Han’s professional
experiences have taken her from global companies in China to the United States. She worked for IBM, China,
as an executive assistant responsible for local and global communication and coordination. She later joined
Groupe Seb, a large French consortium that produces small appliances, in the role of Strategic Marketing. Dr.Han
has also provided consultation to US startup companies such as 321 Experience Consulting.

Dr. Han’s scholarly interests include consumer information processing, persuasion, cultural, visual and verbal
appeal in advertising, consumer inference, consumer bias and techniques of debasing. She is particularly interested
in exploring the mechanism behind consumers’ lack of sensitivity to missing information (omission neglect).
Her publications have appeared in the Journal of Business Research and Psychology and Marketing.

Dr. Han holds a PhD degree in Marketing from the University of Cincinnati. She is member of the American
Marketing Association, the American Advertising Academy, the Society for Consumer Psychology and the
Association for Consumer Research.


Donna R. Coelho

Donna Coelho, MSM

Adjunct Instructor


Donna Coelho, MSM teaches at Western Connecticut State University and Quinnipiac University
in the Marketing and Management Departments. She publishes in the areas of experiential learning,
pricing, green products, and pedagogy.

She has over 25 years experience in the nonprofit sector providing management, program administration,
training, outcomes assessment and strategic planning services.

She has also managed her own company and consults with small businesses and entrepreneurs.
She serves on the National Collegiate Council for the American Marketing Association.

Stephanie DeBartolomeo, MBM

Adjunct Instructor


In the classroom, Stephanie brings her real-world experience to life in an interactive approach that focuses on
concept application. Stephanie is a seasoned, award-winning marketing professional.

In leading companies including Pepsi-Cola, CBS, DrPepper/7 UP, Playtex Products and Allied Domecq Spirits
and Wines, Stephanie led strategic brand management including positioning, new product innovation and
integrated marketing communications. She is credited with re-inventing global brands delivering long-term growth.

Stephanie has appeared on CNBC and in news and lifestyle publications including Wall Street Journal, New York
Times, Vogue, The Source and Vibe. She was nominated for Brand Week’s Top 40 Marketers Under 40, and has
received several awards including Marketer of the Year. She holds an MBA from New York University Stern School of
Business. Today she consults with small business and teaches in undergraduate and graduate programs at private
and public universities in the region.

Paul Goldstein, M.B.A.

Adjunct Instructor



MBA – Babson College
B.A.(Hons) – Long Island University

John Lambo, M.B.A.

Adjunct Instructor



M.B.A.  –  Wagner College

Suzen Pettit

Adjunct Instructor



B.A. –  State University of New York College at Brockport, Communications & Business


Robert Watson, M.B.A.img68

Adjunct Instructor



MBA – University of Southern California’s Marshall School of Business

Marketing Principles & Sales Management Courses

Mr. Watson is passionate about marketing. Consequently, each of his marketing classes mixes theory with real
world examples, all within an active and social environment that makes learning fun.

In addition to currently serving as a marketing lecturer, Mr. Watson also provides pro bono advice to a
broad range of organizations.

His prior marketing positions include: Vice President of the International Division of Audits & Surveys
Worldwide, Account Group Director of Millward Brown (largest advertising consultancy in the world),
Vice President of Citicorp (largest U.S. financial services organization at the time), Market Development
Management of Duracell, and new product development/brand management responsibilities at Norwich
Eaton Pharmaceuticals and Johnson & Johnson.

Mr. Watson has a lifetime teaching certification in both business and economics.



Tom Zarecki, MBA

Adjunct Instructor

Office: WS 385


Text (preferred) or Cell: (914) 548-4948

Social Media: Click to see what Tom Zarecki posts
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MBA – Western Connecticut State University

BA – Western Connecticut State University

WCSU Marketing Department Adjunct Professor Tom Zarecki, MBA, has spent his life in media and marketing.
A radio DJ at age 13, Tom worked at radio stations throughout his teens.

After high school Tom was a Music Ed major here at WCSU, and was part of the student team creating and
launching WXCI-FM here on campus. A few years later, he was one of the founding members of local radio station
I-95 (WRKI-FM) and was that station’s very first morning DJ and program director.

Taking his radio programming and marketing expertise on the road, Tom consulted over 65 stations in 35 states
to ratings successes for a dozen years.

He was named marketing director at Radio Computing Services, Inc. (RCS), a worldwide radio software company in
New York where Tom created and wrote materials for web pages, product brochures and animated demos, and
was the lead spokesperson and head writer for RCS for 14 years.

He has served as chair of the broadcasting & communication department at Lincoln College of New England in
Southington, CT.

Currently, Tom now hosts “The Weekend Wakeup Show” at WJMJ-FM radio in Hartford, CT, is on the board of
directors for the Danbury Area Computer Society, co-hosts “Business Backstory” a weekly radio program on campus
station WXCI-FM where he also serves as faculty advisor, and teaches in both the marketing department and the
communication & media arts department at WCSU.