Ancell School of Business : Marketing



Ronald Drozdenko, Ph.D.

Department Chair, Professor

Office: WS 301


Phone: (203) 837-8776

Appointment Link: To schedule an advisement meeting please click HERE.

On the Web:      linkedin-icon

Dr. Drozdenko holds an M.A. and Ph.D. in Experimental Psychology from the University of Missouri

Ronald G. Drozdenko, Ph.D. is Professor and Chair of the Ancell School of Business Marketing Department. He has more than 30 years of teaching experience that includes the following courses; Consumer Behavior, CRM and Marketing Databases, E-Commerce and Internet Marketing, Product Development and Management, Marketing Research, and Marketing Management. In 2005 he was the recipient of the Professor Award for Excellence in Direct Marketing Education by the New England Direct Marketing Association Foundation.  He is co-advisor to Western’s award winning collegiate chapter of the American Marketing Association.

Dr. Drozdenko has directed or co-directed more than 100 proprietary research projects since 1978 for the marketing and research and development departments of several corporations, including major multinationals. These projects were in the areas of strategic planning, marketing research, product development, direct marketing, internet marketing and marketing database analysis.

Research and Publications:
Dr. Drozdenko co-authored, with Perry Drake, Optimal Database Marketing: Strategy, Development and Data Mining and has published professional and academic articles and book chapters. His scholarly publications have appeared in the Journal of Advertising Research, Psychology and Marketing, Journal of Product Innovation Management, International Journal of Business and Public Administration, Journal of Business Ethics, International Journal of Revenue Management, Journal of Product and Brand Management and journals in the medical and health care fields. His research articles have been cited more than 660 times in academic papers and he has been the recipient of several best paper awards at academic conferences.

He was granted three U.S. patents along with his co-inventors for instruments used in medical research and clinical applications. His current research interests include consumer behavior, business ethics, product pricing and purchase risk.

Professional Affiliations:
Dr. Drozdenko serves on the Editorial Board of the International Journal of Revenue Management and the International Journal of Business, Marketing and Decision Sciences. He is a member of the American Marketing Association.




Xiaoqi Han, Ph.D.


Office: WS 348


Phone: (203) 837-9038

On the Web:    

Xiaoqi Han is Associate Professor of Marketing at the Ancell School of Business. Dr. Han’s professional experiences have taken her from global companies in China to the United States. She worked for IBM, China, as an executive assistant responsible for local and global communication and coordination. She later joined Groupe Seb, a large French consortium that produces small appliances, in the role of Strategic Marketing. Dr. Han has also provided consultation to US startup companies such as 321 Experience Consulting.

Dr. Han’s scholarly interests include consumer information processing, persuasion, cultural, visual and verbal appeal in advertising, consumer inference, consumer bias and techniques of debasing. She is particularly interested in exploring the mechanism behind consumers’ lack of sensitivity to missing information (omission neglect). Her publications have appeared in the Journal of Business Research and Psychology and Marketing.

Dr. Han holds a BA in English Literature from Shanghai International Studies University, an MA in Communications from Marquette University, and a PhD degree in Marketing from the University of Cincinnati. She is member of the American Marketing Association, the American Advertising Academy, the Society for Consumer Psychology and the Association for Consumer Research.

Emad AbouElgheit, Ph.DEmad Abougelheit Photo

Emad AbouElgheit, Ph.D.

Associate Professor of Marketing

Office: WS 206


Phone: (203) 837-8775

On the Web:

Dr. AbouElgheit obtained his Ph.D. in International Business Management at the International School of Management (ISM) in Paris, France in 2016. He obtained his M.B.A. in 2010 at the Arab Academy for Science, Technology and Maritime Transport in Cairo, Egypt after obtaining his B.A. degree in Architecture Engineering at Alexandria University in Alexandria, Egypt in 1998.

Dr. Emad AbouElgheit is an Associate Professor of Marketing at Western Connecticut State University – Ancell School of Business. Also, he is a practitioner with over 15 years of professional experience in marketing, communication, information technology and management consulting. His professional and academic passions have been focused where marketing meets information technology. He held several senior marketing and communication positions at global private enterprises and international organizations.

Dr. AbouElgheit has been teaching undergraduate and graduate marketing classes since 2013. His interests in teaching include Principles of Marketing, Digital and Interactive Marketing, Advertising and Social Media Marketing, Salesforce Management, Services Marketing, International Marketing and Marketing Strategy.

Professional Experience and Consulting:

Before his full-time academic career, Dr. AbouElgheit was a Communication Expert at the United Nations. Also, he is a former Senior Consultant – Marketing and Communications Manager at the Gallup Organization. Dr. AbouElgheit was also the Chief Marketing Expert among a global consulting consortium for the European Bank for Reconstruction and Development to promote a 30m Euro two-year financing program in Egypt.

For five years, Dr. AbouElgheit was a Brand Manager at ITWORX, the largest software development house in the Middle East and North Africa region. He also led the implementation of various software development, e-commerce and digital transformation projects for firms in North America, Europe and the Middle East. He also provided marketing and communication consulting services for various public and social organizations including the League of Arab States and the Tunisian Ministry of Women.

In addition to his full-time roles, Dr. AbouElgheit has been engaged in various digital strategy, brand development, mobile apps, and creative consulting projects for clients in hospitality, travel, healthcare and pharmacy sectors.

Research and Publications:
Dr. AbouElgheit’s research focuses on consumer decision-making process, trust, social commerce, interactive and digital marketing, neuromarketing and mobile apps marketing. He has been publishing at peer-reviewed journals that include International Journal of Electronic Marketing and Retailing, Tourism and Hospitality Management, Middle East Journal of Management, and International Journal for e-Learning Security. In addition, he has been a presenter and moderator at various academic and professional conferences.

Donna R. Coelho

Donna Coelho, MSM

Adjunct Instructor

Office: WS 384


Phone: 203-837-8653

On the Web:       linkedin-icon  

Donna Coelho teaches at Western Connecticut State University and Quinnipiac University in the Marketing and Management Departments. Courses taught include Principles of Marketing, Global Environment of Business, Consumer Behavior, Strategic Management, Organizational Behavior, Managing People, and Current Issues in Management. She has numerous publications in the areas of experiential learning, pricing, green products, consumer behavior and pedagogy.

Donna was Director of Development at Fairfield University and transitioned that knowledge to the nonprofit sector. She has over 25 years’ experience providing management, program administration, training, outcomes assessment and strategic planning services to local nonprofit boards of directors and small businesses.

She has also managed her own company and consults with small businesses and entrepreneurs. In 2005, she received a three year grant of $183,000 for the Center for Business Research at WCSU, to expand the Experiential Learning program for the Ancell School of Business. This program continues to serve WCSU students as the Ancell Collaborative Enterprise.

Donna holds a BS in Education and Psychology from Southern Connecticut State University, and a Master’s in Management from Albertus Magnus University. She serves on the National Collegiate Council for the American Marketing Association, is a member of the Academy of Marketing Sciences, and the American Marketing Association. She is on the Editorial Board of the International Journal of Business Education. She has been Co-Advisor of WCSU’s Collegiate Chapter of the American Marketing Association for the last ten years. This chapter has consistently been ranked in the top 10% of all collegiate chapters in National AMA competitions for the last seven years. She also chairs numerous national collegiate competitions for the American Marketing Association.
She also volunteers as Executive Director for the Keren Foundation, an organization that financially aids students in the foster care system navigate college.


Stephanie DeBartolomeo, MBM

Adjunct Instructor



Stephanie holds a Master’s degree in International Business and Marketing from the Leonard N. Stern School of Business at New York University, and a Bachelor’s of Business Administration in Finance and Management Information Systems from Western Connecticut State University. In addition, she is certified by American International College in online and hybrid instruction for higher education.

Stephanie spent 20 years at Fortune 500 companies including PepsiCo, IBM, CBS, Dr. Pepper/7 Up, Inc. as well as Playtex Products and Allied Domecq Spirits and Wines PLC. It is at these companies she honed her business skills initially in financial roles for new business development and innovation and then predominantly in marketing of consumer packaged goods.

During her corporate tenure, Stephanie was a member of the national marketing teams for Pepsi, Diet Pepsi and Playtex Baby Care product lines. She later led strategic marketing for national and global brands and successfully repositioned declining businesses including Dr. Pepper, Vernor’s soft drink, Courvoisier Cognac and Sauza Tequila resulting in renewed growth and profitability.

Her work on the Courvoisier brand portfolio was noted by Erin O. Patton, author of Under the Influence as “the most successful … product integration in any category … in history”. Stephanie has appeared on CNBC and in prominent news and lifestyle publications including Wall Street Journal, New York Times, Los Angeles Times, Vogue, XXL, The Source and Vibe Magazine.
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Richard E. FeldmanRich Feldman Photo

Adjunct Instructor



Rich is an integrated marketing pro who has held executive positions in marketing management, business development, strategic planning, and creative services for some of the world’s most successful agency brands. He is currently Head of Marketing for Finario, a cloud-based FinTech solution serving large enterprise, where he leads all efforts including digital, content, event and promotion marketing efforts. Prior he was Chief Marketing Officer for another FinTech startup, PrimaHealth Credit — a “buy now pay later” company empowering healthcare providers to offer alternative payments solutions at the point of care. He helped the company secure venture funding and establish its marketing foundation.

Other positions include: Owner/Managing Partner, Chief Strategy Officer at Doner CX, part of the MDC Partners holding company, where he led strategic planning, research, data analytics, CRM as well as account development and agency oversight;  Managing Partner and co-founder of eSource Drive to Web Marketing, a “tuck under” with Westport CT-based Source Marketing, which ultimately merged into Source and grew to be one of the largest activation agencies in the country. In these roles he lead efforts on behalf of brands such as AARP, ADT, AOL, American Express, AT&T, Capital One, Chase, Erie Insurance, ESPN,  Multiple Myeloma Research Foundation, Novartis, Pfizer, Philips, Sage Software, Smithfield Foods, Time Warner Cable, Verizon and Whelen Engineering.

Additionally, Rich launched global DM shop Brann Worldwide’s strategic consulting practice – where he is credited with designing IBM’s first worldwide relationship marketing program, introducing Merck to innovations in adherence marketing, and having helped to pave the way for the agency’s sale to Snyder Communications en route to EuroRSCG/Havas. Other stops include EVP Creative Director at Fairfield CT-based Blau Marketing Technologies, creative director for non-profit DM shop Sanky Perlowin Associates, and advertising manager at Demographic Systems, a data enhancement company.

Rich is a member of the marketing advisory board of the Ancell School of Business, and as adjunct professor at Western Connecticut University where he has taught an Agency Practicum class for seniors looking for “real world’ insights and exposure to concepts essential to a marketing career. In Fall 2021 he will be teaching Marketing Principles. Rich has also taught masters classes in direct marketing at  at New York University, and is author of Deconstructing Creative Strategy, published by the Association of National Advertisers in 2008. Currently, he is a contributor to Cointelegraph and Bitcoin Magazine, offering perspectives on marketing to the burgeoning cryptocurrency category.

Rich is a graduate of the S.I. Newhouse School of Communications at Syracuse University, where he majored in advertising.


Paul Goldstein, M.B.A.

Adjunct Instructor



MBA – Babson College
B.A.(Hons) – Long Island University

Joseph B. Jaffe, M.B.A.Joseph Jaffe Photo

Adjunct Instructor



Joseph Jaffe is a 5-time author, serial entrepreneur, and as of March 2020, the host of CoronaTV, a daily streaming interview-based show about hope, positivity and optimism…and if there’s time left over…a little bit of marketing! In 2021, he rebranded the show as Joseph Jaffe is not Famous and plans to reinvent the talk show in the streaming era. Check it out at Subscribe to the show at

As a consultant and thought leader in the marketing and innovation space, he has worked with countless Fortune 500 companies, as well as startups. As a speaker, Joseph delivers a brilliant, high impact message with innovative and practical advice for movement towards growth.

Joseph has started 3 consultancies, including HMS Beagle, Evol8tion and crayon. He has worked with the likes of The Coca-Cola Company, Visa, ABInBev, Pearson, Nestle, Purina, Steelcase, Colgate-Palmolive, Mondelez International, Keurig Doctor Pepper and many more.

His first book, ”Life After The 30-Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising” (Wiley/Adweek) was released in June 2005 and focuses on how advertising is evolving in a world ruled by an empowered consumer and no longer governed solely by the 30- second spot.

His second book was “Join the conversation: How to engage marketing-weary consumers with the power of community, dialogue and partnership” (Wiley, October 2007), outlining the birth and rise of “conversational marketing” or what it has become known as today, “Social Media.”

His third book, “Flip the Funnel: How to use existing customers to gain new ones,” was published in February of 2010 and presents a powerful hypothesis that retention can become the new acquisition through the strategic incorporation and elevation of customer service, customer experience and customer-initiated word-of-mouth, content creation and referrals.

In October 2013, Jaffe – in collaboration with his former client at The Coca-Cola Company and ABInBev, Maarten Albarda – published Z.E.R.O. – Zero Paid Media as the New Marketing Model. Just ask Donald Trump if Zealots, Entrepreneurship, Retention and Owned Assets AKA Z.E.R.O. works!

His 5th book, “Built to Suck: The Inevitable Demise of the Corporation…and How to Save It?” (Ideapress) was released in March 2019. The central thesis behind BTS is the reality that the very thing responsible for the success of corporations – size, scope, scale – is the now the single biggest contributor to its demise. Large companies have lost their competitive edge. They’re slowing down when the world is speeding up. Put differently, the business model of big business is broken. Can it be fixed? Can they survival and even thrive? Magic 8-ball says, “ask again later!”

In 2019, he joined West Virginia University’s Reed College of Media as an instructor in the Integrated Marketing Communications online graduate program, where he wrote and lectures a course on brand evolution strategy and social media. In 2021, Jaffe joined both Connecticut State University and NYU as an Adjunct Professor.

Joseph’s impassioned, straight-shooting and honest perspectives have found their way to every major media outlet, including CBS Evening News, ABC World News, Bloomberg, NPR, The Wall Street Journal, New York Times, USA Today, Fortune, Newsweek, Business Week, Ad Age, Adweek and the list continues. He is a member of the Founder’s Institute, Entrepreneur’s Round Table and Techstars, and has lectured at NYU’s Stern Business School, Cornell’s Johnson School of Business, West Virginia and Syracuse University.


John Lambo, M.B.A.

Adjunct Instructor



M.B.A.  –  Wagner College

Robert Watson, M.B.A.img68

Adjunct Instructor



MBA – University of Southern California’s Marshall School of Business

Marketing Principles & Sales Management Courses

Mr. Watson is passionate about marketing. Consequently, each of his marketing classes mixes theory with real world examples, all within an active and social environment that makes learning fun.

In addition to currently serving as a marketing lecturer, Mr. Watson also provides pro bono advice to a broad range of organizations.

His prior marketing positions include: Vice President of the International Division of Audits & Surveys Worldwide, Account Group Director of Millward Brown (largest advertising consultancy in the world), Vice President of Citicorp (largest U.S. financial services organization at the time), Market Development Management of Duracell, and new product development/brand management responsibilities at Norwich Eaton Pharmaceuticals and Johnson & Johnson.

Mr. Watson has a lifetime teaching certification in both business and economics.

Tom Zarecki, MBA 

Adjunct Instructor

Office: WS 114


Phone: (203) 837-8574

On the Web:  linkedin-icon twitter-icon facebook


MBA – Western Connecticut State University

BA – Western Connecticut State University

WCSU Marketing Department Adjunct Professor Tom Zarecki, MBA, has spent his life in radio broadcasting, media and marketing.  Tom worked as a radio announcer throughout his teens. After high school, as a Music Ed major here at WCSU, Tom was part of the student team creating campus station WXCI-FM. A few years later, he was one of the founding members of local radio station I-95 (WRKI-FM) and was that station’s very first morning DJ and program director.

Taking his radio programming, music and marketing expertise on the road for a dozen years, Tom consulted with 65 radio stations in 35 states to ratings successes.

As marketing director for Radio Computing Services, Inc. (RCS), a radio software company in New York, Tom wrote text for web pages, product brochures and animated demos.  As spokesperson and head writer for RCS for 14 years, he travelled nationwide and worldwide, speaking at trade shows and conferences as an advocate for their broadcast software systems.

Tom was a monthly columnist for a number of years at Talkers Magazine and Radio Ink Magazine, on the board of directors for the Danbury Area Computer Society, and co-host of “Business Backstory”, a weekly radio program aired on campus station WXCI-FM where he served as faculty advisor, and was an instructor in the Communication & Media Arts department at Western for 9 years where he taught radio broadcasting.

Currently, Tom is the host of “The Weekend Wake-up Show”, airing weekly on WJMJ-FM radio in Hartford, CT, he also consults a number of local businesses with web content and social media ideas, and continues to teach in the Marketing department for Western’s Ancell School of Business.



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