Why study marketing at Western?
At Western’s Ancell School of Business, students learn the critical roles and responsibilities of successful marketing for an organization on local, regional, national, and global levels.
Marketing “the bigger picture” of a company
Marketing skills are essential for successful careers in media, brand management, marketing research and advertising.
Your WCSU marketing degree leads . . . to a sound understanding of marketing's role in competitive environments
With a deep understanding of the dynamics of the competitive business world, WCSU marketing students have proven, year after year, to be well-prepared as they enter the workforce.
The marketing department’s primary mission is to prepare students to be contributing members of organizations by providing an education focusing on the marketing function. We are dedicated to developing in our students problem-solving abilities that are firmly grounded in the arts and sciences and other business areas. We emphasize a personalized approach to education and promote the development of self-worth in our students. Our students will have an understanding of and appreciation for the global business environment and the social implications of business actions. We also recognize that specific technical skills are necessary to prepare students for entry into the workforce; therefore, our department will maintain an approach to education that is consistent with existing technologies and methods.
A graduate of the marketing department should be able to develop a comprehensive marketing plan. According to the American Marketing Association a marketing plan is a document composed of the following elements and students should be able to:
- Perform an analysis of the current marketing situation
- Identify opportunities and threats in the business environment
- Develop quantified marketing objectives
- Develop viable marketing strategies
- Develop detailed action programs
- Develop projected or pro-forma income (and other financial) statements related to the plan
To learn more about the Marketings degree, please follow the links below