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 Karen Koza, DBA
Dr.
Karen L. Koza is a Professor of Marketing in the Ancell
School of Business and Co-Director of the Center for Business
Research http://www.wcsu.edu/cbr/.
She holds a DBA from Boston University, and an MBA from Clark
University, and is a member of the American Marketing Association
(AMA), the Academy of Marketing Science, the Society for Case
Research, and the Institute of International Education (IIE). She is
currently a reviewer for the Journal of Retailing, the Journal of
International Marketing, the Society for Case Research,
International Journal of Retail and Distribution Management, the
2011 AMA Winter Educators Conference and has served in the past as a
reviewer for the Journal of Marketing Channels.
Dr Koza was instrumental in developing working partnerships and
joint research centers with universities in China and India, and has
led multiple international student-industry collaborations with
these universities. These collaborations included working with
Fortune 100 companies and leading Global Manufacturers. She has also
developed and led multiple international and domestic
student-industry collaborations with nonprofit organizations located
in or operating programs within the Greater Danbury Community.
She teaches the undergraduate capstone marketing course in Strategic
Marketing Planning (MKT490) and the graduate capstone marketing
course in Strategic Marketing Management (MKT534). Both these course
are experientially driven, using real-time student-industry
collaborations to apply course learning. Other courses she teaches
include survey marketing courses on the undergraduate level
(Principles of Marketing, MKT301) and the graduate level (Marketing
Management, MKT509). Dr Koza has also taught marketing research,
sales force management and multivariate data analysis.
Her capstone marketing MBA students have won national recognition in
the 2006-2007 BusinessWeek / Society for Case Research Student Case
Competition for two cases the students wrote under her guidance
http://www.sfcr.org/2007comp.htm
More
recently, teams of her MBA students led by her received acceptance to
the 2008, 2009 and 2010 Summer Case Writing Conference sponsored by the
Society for Case Research, where abstracts of all cases accepted are
published in the Conference Proceedings. All cases submitted to this
case conference went on to be published in the Annual Advances in
Business Cases, a blind-refereed publication sponsored by the Society
for Case Research. Further, Dr Koza has had her cases published in
Global Marketing textbooks.
Since 1989, Dr Koza has developed and led corporate training programs,
more than twenty strategic marketing planning initiatives, and many
specialized project studies on customer loyalty and retention,
relationship management, and managing performance expectations and
outcomes, for many major multinational and Fortune 500 corporations.
Dr. Koza has published academic articles and case studies on issues
involving relationship / supply chain management, e-tailing, digital
literacy, globalizing capstone projects, and ethics, and presented the
same at a number of domestic and international conferences. Her research
has appeared in the Journal of Retailing, the Annual Advances in
Business Cases, the AMA Educator’s Proceedings, INFORMS, Freie
Universitat Berlin Conference Proceedings on Relationship Marketing and
Customer Relationship Management, and the CSU Faculty Research
Conference Proceedings.
She has been an invited speaker at various forums and community events,
speaking on how universities are equipping students for success in
today’s global job market through fostering innovation in curriculum
design. Her expertise / work have been cited in various regional and
national news journals. She has also been awarded community service
awards and certificates of appreciation for work she has performed for
regional nonprofits.
Contact information:
Office: WS 210
Office phone: 203.837.9036
E-mail: kozak@wcsu.edu
Office hours change each semester; please contact Dr. Koza for
appointments or listing of office hours.
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