Colors
BRAND STANDARDS
Primary Brand Colors
Western Connecticut State University’s primary colors are deep blue and starburst orange. Brand recognition is important for our audiences. To establish a strong branding message to prospective audiences, these colors should dominate in all our work.
Deep Blue
FOR PRINT
Pantone ® PMS 295
CMYK 100/85/35/40
FOR DIGITAL
RGB 0/46/86
HEX #002856
Starburst Orange
FOR PRINT
Pantone ® PMS 1655
CMYK 0/85/100/0
FOR DIGITAL
RGB 255/80/0
HEX #ff4d00
Secondary Colors
Secondary colors broaden our blue and orange palette. They compliment our primary colors but should never be used as a dominate color in a project.
Pantone® PMS Cool Gray 1
CMYK 15/10/12/0
RGB 217/216/214
HEX #d9d8d6
Pantone® PMS 293 1
CMYK 100/80/12/3
RGB 0/60/165
HEX #003da6
Pantone® PMS 296
CMYK 90/75/55/70
RGB 5/30/45
HEX #051c2c