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Marketing Department Programs

The Marketing Department offers a major and minor in Marketing and a unique specialization in Interactive Marketing.  Both the Bachelor of Business Administration (BBA) Marketing major and the BBA Marketing major with the Interactive Marketing option require 24 credits of upper level marketing courses.

Courses in the

BBA Marketing Major include:

 

  • Consumer Behavior
  • Marketing Research
  • Sales Management
  • Advertising and Integrated Marketing Communications
  • Marketing Management

Select Two Elective Courses

  • Retailing
  • Global Marketing
  • Strategic Marketing Databases
  • Direct \ Interactive Marketing
  • Product Development and Management
  • Business Marketing
  • E-Commerce and Internet Marketing
  • Student Developed Studies

BBA Marketing Major with the Interactive Marketing Option

This option was originally developed in collaboration with a board of industry experts and the Direct Marketing Educational Foundation. Additional scholarships are available for students in the option.  The Interactive Marketing option prepares students for entry level positions in traditional direct marketing and e-marketing / internet marketing.

Required Marketing Courses in the
Interactive Marketing option:

  • Consumer Behavior
  • Marketing Research
  • Advertising and Integrated Marketing Communications
  • Marketing Management
  • Direct \ Interactive Marketing
  • Customer Relationship Management & Database Marketing
  • E-Commerce and Internet Marketing

Important elements of our courses include:

Cooperative Education and Internships
We encourage our students to gain work experience. There are a number of opportunities for Marketing students to gain real world experience. For example:

Areas: Advertising, Sales, Marketing Research, Promotion
Industries: Health Care, Technical, Entertainment, Consumer Goods

Contact Western's Career Development Center for more information about internships (co-ops.)  http://www.wcsu.edu/cdc/

What is Marketing?

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