Bachelor of Arts: Popular Music Option

The Bachelor of Arts: Popular Music Option is appropriate for students who wish to study music leading to a career in the music industry.  There is no audition required for this major.

1. To prepare students for careers in music and music industry professions.
2. To help students’ develop a deeper understanding and appreciation of the arts and their role in society, thus encouraging lifelong advocacy of the arts.
3. To allow students to maintain an emphasis on music while further exploring other academic interests.
4. To foster intellectual curiosity, cultural and historical awareness and development of critical thinking and analytical skills.
5. To encourage students to develop a wide range of skills and knowledge to aid them in securing employment in the ever-changing global economy.

Potential Career Paths for Popular Music graduates:

• Advertising
• Arts administration
• Arts advocacy
• Arts management
• Arts programming
• Booking
• Branding
• Concert and festival production
• Consulting
• Copyright
• DJ
• Entertainment law
• Merchandising
• Music executive
• Music journalism
• Performing
• Promotion
• Publicity
• Social media 
• Songwriting
• Technology development