DANBURY, CONN. — Edwin Roman, director of consumer insights in the Research and Analytics division at ESPN in Bristol, Conn., will share his strategic insights at 1 p.m. on Tuesday, Nov. 2, in the Ballroom of the Western Connecticut State University Westside Campus Center, 43 Lake Ave. Extension in Danbury.

Roman has executed research studies for internal clients across several different ESPN divisions, including sales, marketing, programming, production and communication. His experience includes designing questionnaires and transferring the data acquired into actionable recommendations. His work serves to provide deeper consumer insights for the management of the multinational, multimedia sports entertainment company.

Before joining ESPN, Roman conducted consumer trends research for RoperASW, where he analyzed macro-level trends and category-specific insights across a broad range of industries. Currently, he serves on the Board of Directors for the New York chapter of the American Marketing Association.

WCSU Professor of Marketing Dr. Ben Oumlil invited Roman to speak on campus.

“The students will appreciate his expert perspectives and insights about current trends in sports marketing,” Oumlil said. “He also has the ability to encourage and inspire them to pursue their dreams and career aims.”

The lecture will be free and open to the public. For more information, contact Oumlil at (203) 837-8777.

 

Western Connecticut State University offers outstanding faculty in a range of quality academic programs. Our diverse university community provides students an enriching and supportive environment that takes advantage of the unique cultural offerings of Western Connecticut and New York. Our vision: To be an affordable public university with the characteristics
of New England’s best small private universities.