Center for Business Research

CBR China Project

WSCU is establishing an educational and professional alliance with SIAS University in Zhengzhou, China.

This alliance will focus on the enhancement and assessment of a “globally-oriented business education” for students of both universities.

During Spring semester 2006, students in WCSU’s MKT-490 capstone course will be working with 20 students from SIAS University to develop a marketing plan for a Chinese bus company looking to export to the United States.

China Forum – February 2006