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WSCU is establishing an educational and professional alliance with SIAS University in Zhengzhou, China.
This alliance will focus on the enhancement and assessment of a “globally-oriented business education” for students of both universities.
During Spring semester 2006, students in WCSU’s MKT-490 capstone course will be working with 20 students from SIAS University to develop a marketing plan for a Chinese bus company looking to export to the United States.
China Forum – February 2006
